This exciting new role will take on a variety of direct responsibilities that would be perfect for a driven and ambitious self-starter with hands on experience across all aspects of Social Media.
We are a fast growing car accessory brand working in an exciting niche. We have over 200,000 followers on Social Media already alongside a strong business with sales channels including D2C, Amazon, Vending and Wholesale, selling our brand products into major retailers such as TheRange, Halfords and Asda
Job Responsibilities
- Develop and execute a Social Media strategy that drives engagement and brand awareness with our customers and followers
- You will be the voice (and in some circumstances the face!) of our brand and will be responsible for delivering our brand message and values to our customers
- Align our Social Media platforms with our marketing plan to ensure consistency of message and brand positioning
- Work with our amazing teams of micro influencers who champion our brand to drive awareness, content and engagement
- Source and work with macro/paid influencers directly and with agencies across our social platforms
- Responsible for creating and directing high quality brand content with influencers and customers via UGC and paid collaborations with professional content creators
- You will also be responsible for planning and expanding our visible community presence including hosting and exhibiting our products at trade shows across the UK (and possibly beyond!)
- Drive PR and brand exposure through trade and national press opportunities and bloggers/vloggers
- Able to report on actions and performance within your role including working to and achieving agreed KPIs
- You will be responsible for your own budget to manage and achieve your goals
- As an absolute self starter, you will not need asking or telling to do the job! This is a very autonomous role, we will agree goals and you’ll be given all the tools and support to achieve them!
- A love for Social Media and people, you will be bright, articulate and enjoy meeting and engaging with people including customers and suppliers
- Ideally you will have a passion for cars (of all types, not just the fast ones!)
- You are hungry for success, and want to be part of an exciting business that will offer opportunities like few others!
- This is a predominantly home based role - we can provide allowance for local flexi-office options depending on location and candidate
- You will be able to access our Leeds based team and logistics centre on a regular basis
- An absolute minimum of 3+ years experience in a Social Media management role within an SME
- Whilst a degree or qualification in the space would be ideal - we believe as much value should be given to your prior experience, ambition and background
- Able to evidence strong oral and written communication skills
- You can show a deep understanding of Social Media, the role it plays for a business like ours and how to utilise it for growth
- Preference is given to someone who can evidence the planning of a Social Media strategy and hands on execution of it within an SME/Entrepreneurial business
- Your current role must be hands on, and you must have a desire to continue planning and directly executing the strategy - this is NOT a role to be farmed out to agencies and managed from afar, you will be the brand ambassador
- Some experience of running events or shows, of any size and as importantly a hunger to be part of this space