Social Media & Content Executive

Who we are United Colleges Group provides education to over 11,000 learners a year, including 16 - 18-year-olds, adults, apprentices, and students with high needs, across our five campuses and two colleges; City of Westminster College and College of North West London. The Cockpit Theatre also forms part of the Group. With an annual turnover of over £50m, we are one of the top 20 largest college groups in the UK. We offer education and training in almost all vocational areas at a variety of levels for a wide range of learners of all ages and starting points. Our mission is to provide all our learners with the very best knowledge and to break down any barriers to learning. We pride ourselves on enabling our learners to meet their individual needs and aspirations and we deliver a learning experience that is unique, enjoyable and rewarding. The Role The Social Media & Content Executive role includes providing day-to-day community management for United College’s Group, City of Westminster College and College of North West London’s existing multiple Social Media accounts (including X, Instagram, LinkedIn, Facebook and Youtube), increasing engagement and impact, as well as launching UCG and the colleges on new channels such as TikTok and Snapchat. The post-holder will be responsible for creating compelling and engaging content. You will work alongside the Digital Marketing Manager and Head of Marketing & Communications, as well as with external suppliers such as freelance film-makers to commission new content for college channels, and will work with the wider Marketing team on student recruitment campaign content. In this role, you will ensure effective allocation of the annual content budget, working with the Digital Marketing Manager on budget decision-making. This new role will also be responsible for monitoring and evaluating the performance of digital content and posts across Social Media channels, providing regular reporting to the marketing team and wider college community, advising on changes to approaches, recommended improvements, new technologies and/or trends. About You The ideal candidate for Social Media & Content Executive role should possess experience in managing multiple Social Media accounts, growing online communities and creating content, ideally in the education sector or within youth marketing. The ideal candidate will demonstrate excellent writing, copy-editing and proofreading skills as well as an ability to analyse Social Media metrics, and will have experience managing external suppliers on content creation. The candidate will have interest in and a practical understanding of accessible Social Media content and how to create it. The Social Media & Content Executive will possess the ability to communicate clearly and with confidence to a range of audiences orally and in and they will have the knowledge and understanding of Social Media management tools like Later, Sprout or Hootsuite. A knowledge of editing software such as Canva, Adobe Creative Cloud are preferred however, training can be provided. How to Apply If you’re ready to join a Group that has the resources to develop the talents of both students and staff, you can find more information on this role and details on how to apply by visiting our website via the apply link. Alternatively, you can e-mail us on hr@ucg.ac.uk for more information, quoting the job reference. The College is an equal opportunities employer and is committed to safeguarding and promoting the welfare of young people and vulnerable adults and expects all staff to share this commitment. Successful applicants will be subject to full-vetting procedures including an Enhanced Disclosure and Barring Services Check. Closing Date: Tuesday, 23rd April 2024 Interview Date: Tuesday, 7th May 2024 Please note that we may close the application prior to the listed date should sufficient applicants be received.