Address
Form of workSocial Media Manager
Global Consumer Brand
£35,000 - £40,000
Leeds (central)
Hybrid: 1 day per week in the office
Our client is one of the UKs most successful and best loved high street consumer brands. An iconic brand, with a reputation for quality and exceptional customer experience.
The story of this brand is something to be admired, they have secured a leading place in this diverse market to become an instantly recognisable brand with the most loyal customer base.
As they continue to move through the next phase of their transformation project and are building out key strategic hires within the marketing team. They are now looking for an experienced Social Media Marketeer to join their fantastic Brand Marketing team in a senior position.
Joining the business now is a really exciting time. Private equity backed, so plenty of investment and resource. They have already made significant investment in Digital Marketing and Tech, with a new Head of Marketing join with some big names in the industry following ??
In this role, you'll lead to brand(s) Social Media strategy, pushing through new ideas both strategic plans as well as campaign ideas and concepts. A role supported by the wider marketing and brand team, but dedicated to Social Media and leading it's future, whilst tracking performance.
This role will suit anyone coming from a Senior Executive role, and an experience Executive role - someone who enjoys creative and Social Media and has been in previous roles where they have lead channel plans/ been responsible for increasing social engagement and ultimately brand/ customer retention.
The Brand:
- Established brand
- Over £100 million turnover
- Record breaking years for the last 5 years. Consistency!
- Private equity backed
- Iconic/ high street brand name.
- Multiple brands as part of the group
- International Travel available
- A team that are genuinely enthusiastic, driven, brave and want to achieve.
Key responsibilities for this role include:
- Manage the Social Media strategy and accounts including scheduling posts and community management across Instagram, Facebook, Twitter, YouTube and LinkedIn
- Reporting on performance, making recommendations and reporting.
- Monitoring market, industry and social trends and platform feature enhancements
- Content planning and development
- Video Production
- Instagram and TikTok are priority channels, ensuring content consistency across all channels and wider marketing/ digital campaigns
- You will work with the creative team to develop relevant content that showcases our brand values.
- You should have excellent writing skills and be able to adapt your tone of voice to meet the needs of the different audiences
- You'll grow both followers and engagement across all major Social Media platforms, keeping up to date with trends and algorithms
What I'm looking for:
- Demonstrable experience in a previous dedicated Social Media role.
- Experience in growing and maintaining a large Social Media audience for a brand
- Experience of working with content creators
- Detailed understanding of what creative content works best on Social Media
- The ability to interpret data and provide actionable insights or recommendations
- A deep understanding of Social Media platforms, in particular Instagram, Facebook, Twitter, YouTube, and LinkedIn
- Experience using Social Media management platforms such as Hootsuite, Sprout Social and Sendible
