Social Media Marketing Manager

Job summary
Experienced Social Media Marketing Manager with a love of capturing momentsJoin a Suffolk based care home company with a national reachExciting time to join and make an impact
Job seniority: mid-to-senior level
Responsibilities
• Develop and implement a comprehensive Social Media strategy• Create and curate relevant content• Manage Social Media platforms• Analyse Social Media data and trends• Interact with the online community• Handle customer queries and complaints• Create and manage Social Media advertising campaigns• Analyse Social Media performance and provide insights• Collaborate with care home, marketing, sales, and content teams• Coordinate Social Media campaigns with other marketing efforts
Requirements
• Bachelor's degree in Marketing, Communications, Business, or a related field• Experience using Social Media management platforms• Proven experience as a Social Media Manager or similar role• Strong understanding of Social Media platforms and trends• Excellent written and verbal communication skills• Creative mindset with the ability to generate innovative ideas• Proficiency in Social Media management tools and analytics platforms• Experience in Social Media advertising and budget management• Strong analytical skills and data-driven thinking• Ability to work independently and in a team environment
Key Skills Needed
• Experience using Social Media management platforms such as Hootsuite, Sprinklr, Sprout Social, Sendible and Brandwatch• Strong understanding of Social Media platforms, trends and best practices• Excellent written and verbal communication skills• Creative mindset with the ability to generate innovative ideas• Proficiency in Social Media management tools and analytics platforms• Experience in Social Media advertising and budget management• Strong analytical skills and data-driven thinking• Ability to work independently and in a team environment• Knowledge of SEO, keyword research and online marketing is a plus• Previous agency experience would be an added advantage
Benefits
• Satisfaction of working with an enthusiastic and caring team• Opportunities to learn and develop skills• Supportive work environment with established procedures and processes