Social Media & Marketing Manager

Main Duties

The purpose of this role, as one of the small core management team also operating outside the Festival period, is to design create and deploy quality content to build a growing loyal audience and supporter group (members and donors) through a combination of advertising, Social Media, and direct marketing channels, as well as maintain the company’s own content on its website and in print. The mission of the company is to bring opera to new audiences, and this is a key performance indicator for the marketing plan. Although channel selection may vary over time with the addition and subtraction of channels, the key responsibilities are (but not limited to) the following activities:

Social Media 

• Develop, design, and manage a programme of Social Media content to inform audiences of the festival’s experience and activities as well as expanding our audience and online community.

Website and Email Development

• Keep the organisation’s website up to date, creating and deploying engaging content, ensuring that regular maintenance on current and older pages is conducted to make the site clear, factually accurate and easy to use.
• Set up, test, and refine SEO & Google AdWords to continuously improve search results, efficiently bringing the relevant content to each user when browsing.

Video Editing 

• Design, edit and create video content on your own, as well as liaising with a videographer for the company’s YouTube & social channels, including interview insights, short performances, education films.
• Edit and repurpose existing material for use on YouTube other and social channels.
• Manage and maintain a library of footage for future use and cost-effective video production.

Digital and Print Design

• Design and create digital graphics for the festival’s productions to be shared on website, Social Media and on other event databases as well as designing Social Media posts.
• Produce digital adverts / brochures to be shared the festival’s online channels, by email or placed with other publications/organisations, which showcases the festival’s work or promoting future projects.
• Design and print marketing materials including flyers, posters, and banners to be shared where required.
• Produce the festival’s annual printed programme – this includes design and copy.

Advertising

• Maintain and develop reciprocal marketing relationships with current partnerships, national, and local organisations through email.
• Create and develop advertising templates to be tailored to a variety of channels, from national and local publications, society and groups, Social Media, and other online channels.

Marketing Responsibilities 

• Identify and pitch prospective commercial partners to raise Programme sponsorship and advertising sales income.
• Keep the Operational Marketing Plan up to date in line with the company’s short- and long-term priorities.
• Manage, allocate and maintain the marketing budget.
• Prepare monthly marketing reviews for the Marketing Sub-committee to get input and advice on key issues and opportunities, confirm progress and budget status, including an end of season review and recommendations for improvements to future Marketing Strategy and Operational Plans.
• Prepare quarterly marketing reports for the Artistic Director and CEO as well as the festival Board of Trustees.
• Manage a Marketing Intern during the 2023 summer rehearsal period.

Skills and Experience Required

Essential Skills and Experience:

• Experience creating and implementing marketing and communication strategies.
• Experience managing a business Social Media account and creating publicity content.
• Proficiency in the use of Adobe Suite, Photoshop and/or similar software.
• Excellent written and verbal communication skills, including excellent copywriting skills.
• Strong administrative skills and knowledge of Microsoft Office.
• Excellent organisation and prioritisation skills.
• Ability to work independently and meet deadlines.
• A keen eye for detail and design aesthetic.
• Willingness to learn new skills through both formal and on-the-job training.

Desirable Skills and Experience

• Educated to degree level, or equivalent experience working in a communications, marketing, or digital marketing role.
• Experience managing website content and digital marketing analytics.
• Experience of using Mailchimp or similar e-newsletter software.
• Video editing skills.
• Demonstrable interest in the Performing Arts and/or creative sector.
• Experience working in a small team within the Arts or for a non-profit organisation.
• Interest in opera/classical music.