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Form of workA leading beauty brand renowned for its high-performance, inclusive, and cruelty-free makeup products. The brand is dedicated to celebrating diverse skin tones and providing top-quality products that empower individuals to express their unique beauty. As they continue to expand their global presence, they are seeking a creative and dynamic Influencer/Social Media Executive to join the team and contribute to the digital marketing success.
We are looking for a passionate and results-driven Influencer/Social Media Executive to develop and execute effective influencer marketing and social media strategies. The ideal candidate should have a deep understanding of social media platforms, an eye for trends, and a knack for building and nurturing relationships with influencers. This role will play a crucial part in enhancing the visibility and engagement across various social media channels, particularly TikTok and Instagram
The Role:
- Identify and build relationships with influencers and content creators aligned with brand values and target audience.
- Negotiate and execute influencer partnerships, ensuring mutually beneficial collaborations.
- Manage influencer contracts, deliverables, and logistics for campaigns.
- Develop and implement comprehensive social media strategies across platforms such as Instagram and TikTok,
- Create engaging and shareable content that aligns with the brand's image and resonates with the target audience.
- Stay updated on industry trends and competitor activities to ensure they remain at the forefront of digital marketing.
- Collaborate with influencers to create authentic and compelling content that showcases their products.
- Curate user-generated content and encourage community participation through contests, challenges, and interactive campaigns.
- Monitor and analyse the performance of influencer campaigns and social media efforts using analytics tools.
- Provide regular reports on key performance indicators and recommend strategies for improvement.
- Foster a sense of community among followers and customers through active engagement on social media.
- Respond to comments, messages, and mentions in a timely and positive manner.
Requirements:
- Proven experience in influencer marketing and social media management.
- Strong understanding of beauty, cosmetics, and fashion trends.
- Excellent communication and negotiation skills.
- Creative mindset with a passion for storytelling through digital media.
- Familiarity with social media analytics tools.
- Ability to work collaboratively in a fast-paced environment.
- Up-to-date knowledge of social media algorithms and platform features.
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience in influencer marketing and social media management.
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Please be aware the duties listed above are an interpretation of the role and do not form any part of your employment contract. Please ask the interviewer any questions about the role that you wish to clarify.
Tagged Resources Limited acts as an employment agency. We have 25 years of Recruitment and Industry experience, working with Retail and Supply Chain markets and have various positions available. If this vacancy does not suit your experience and you are looking for a suitable role, please look at our website or follow us on social networking sites. All are updated daily.
