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Form of work
SalaryFraser Carver Recruitment are working with a rapidly expanding Financial Services company in Derby who are looking to appoint a Digtal Marketing Manager into their wider Digital Marketing function. This role will focuse on digital acquisition, ensuring we drive results from our acquisition channels distributing high quality leads across our business.
- Reporting to the Head of Digital Marketing, you will be teamed alongside CRO, content and data specialists, with the aim of driving forward our digital strategy.
- You will be an expert in optimising all paid acquisition channels, with a keen eye for results and the knowledge and skill to be able to make recommendations on the best approach for ad account structure and spend strategy.
- You will aslo help us as we step into a "total serach" paradigm, shifting focus from a siloed PPC and SEO approach, with the dlivery of the SEO strategy falling into your role, driving increased rankings andtraffic/ leads uplift, but with the most important part now being the merging of these channels and knowing where we can push harder, where we need to pay and where we can let organic take the lead.
- You will be comfortable working with GA (UA and GA4) as well as SEMRush and AHRefs
- You will play an integral role in the success of our Digital Marketing strategy and be part of the story in driving high quality leads across our network.
- And you will be a true digital geek, staying up to date wuth the latest marketing trends and best practices.
This role will require 3 days per week in the head office in Derby and 2 from home.
