Trade Travel Marketing Manager

We are recruiting for an international travel brand - searching for a Marketing Manager, specifically to manage their Business to Business Trade Travel side of the business.

Are you a Marketeer with a passion for travel and a first hand experience of marketing to trade - through a variety of channels? Knowledge and a previous experience of marketing to the travel sector will be extremely advantageous in the application for this role.

You'll love the business, fantastic offices in Bristol, hybrid and flexible working, a dynamic, enthusiastic and passionate team to work with, and a travel business that is industry award winning and prides itself on putting its customers and staff at the heart of its business.

Take a look at the knowledge and skills required for this role, and if its a postion that you think you would be interesting to going for, send us a copy of your CV and we'll be in touch.

This is a brand-new role in our fast-growing, global marketing function working with the "trade" channel, the side of our business which works to attract independent and independently minded travel agencies to sell our destinations to their customers.

You will establish a dedicated B2B marketing approach, building plans to grow key accounts and key segments through inbound/ account-based marketing while also designing and executing ways to make us visible, memorable, remarkable, and opinion-led within the travel industry.

The role Working collaboratively with our Global Head of Marketing and Global Trade Manager, this role is pivotal in developing and executing B2B marketing initiatives with a focus on inbound/ account-based marketing. You will play a key part in refining our value proposition, creating compelling content, and orchestrating impactful events.

Through your efforts, you will contribute to the company's commitment to sustainable and responsible tourism, positioning us as a leader in the Asia travel industry while promoting the necessity of having a positive impact in the world of travel. With multiple brands , a roster of exciting travel destinations and three sales territories this is a dynamic role for a marketer who can cut through the noise, prioritize hard, who knows how to take a brand to the next level.

The Global Trade Manager and branch Trade Managers are accountable for targeting key accounts, gaining preferred supplier status, negotiating commercials and generally managing the person-to-person side of our trade strategy - people buy from people. You will work as part of this team to establish the local marketing strategies and plans, designing tactical programmes, campaigns and communications.

You will line manage a B2B Marketing Executive, acting as a great role model and coaching them to be highperforming.

Outputs & Deliverables

• B2B Marketing Strategy

• Branch-by-branch tactical plans

• Marketing budget

• Market and customer insights and reporting

Measurable Outcomes & KPIs

• Trade database size

• Trade database engagement

• ROI of events and webinars

• Engagement with training

What you will need

• Proven strategic expertise with a love of hands-on execution •

Your own, honed approach to developing B2B strategy

• A strong background in inbound marketing and the tools associated with it - ideally Hubspot (or comparable), CRM, CMS.

• A passion and flair for developing engaging content, including on-demand training

• Mad prioritization and organization skills

• Line management experience

• A love of travel and a passion for learning about new destinations

• Tried and tested tools and frameworks for collaboration and a desire to work within a global team

• An unwavering focus on outcomes not outputs

What we are looking for from you

• A creative thinker with a strategic mindset and a results-oriented approach.

• Endless curiosity, a desire to keep learning.

• A test-and-learn mindset and desire to play with new approaches.

• A people person who prefers to collaborate.

• Empathy, and a love of hearing different perspectives. Beneficial skills and experience

• Familiarity with the travel industry

• Knowledge of the principles of sustainable travel

• Experience working in a dispersed and/ or global team