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Form of workAbout Us:
We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that's truly authentic to them.
We are always excited to bring new talent into the room, especially if you share our values:
Progressive — we move with the mood
Creative — we champion limitless minds
Inclusive — we open our platforms to all communities
Responsible — we work to reduce our impact on the environment
Compassionate — we care for each other beyond the 9 to 5
Sound like you, why not join us? Role Summary:
2. Campaign Performance Monitoring:
3. Spend Tracking and Forecasting:
4. Cross-functional Collaboration:
And much more...
#UrbanEU
Equal Opportunity Statement:
Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button.
We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that's truly authentic to them.
We are always excited to bring new talent into the room, especially if you share our values:
Progressive — we move with the mood
Creative — we champion limitless minds
Inclusive — we open our platforms to all communities
Responsible — we work to reduce our impact on the environment
Compassionate — we care for each other beyond the 9 to 5
Sound like you, why not join us?
We are seeking a skilled Marketing Analyst to cover a fixed-term maternity leave, contributing to our marketing team's success by providing valuable insights and analysis, with a focus on eCommerce. In this role, you will be responsible for analysing marketing data, monitoring campaign performance, and supporting strategic decision-making to achieve our marketing objectives.
What You'll Be Doing: 1. Data Analysis and Reporting:
- Analyse eCommerce marketing data from various sources, including digital advertising, website analytics, and sales data.
- Generate and manage regular reports and dashboards to track key performance indicators (KPIs), such as conversion rates, average order value (AOV), return on ad spend (ROAS) and customer lifetime value (CLV).
- Provide insights and actionable recommendations based on data analysis to optimize eCommerce marketing strategies and tactics.
2. Campaign Performance Monitoring:
- Monitor the performance of eCommerce marketing campaigns across different channels, including paid search, social media advertising, affiliates, and email marketing.
- Collaborate with the Performance and Creative Marketing teams to adjust campaign strategies and tactics based on performance metrics and insights.
3. Spend Tracking and Forecasting:
- Track and analyse marketing spend across various channels, including digital advertising, promotions, and partnerships.
- Develop and maintain budgets for eCommerce marketing initiatives, ensuring alignment with overall financial objectives and supporting monthly finance reviews.
- Collaborate with finance team to ensure accurate tracking and reporting of marketing expenses.
- Provide recommendations for optimising marketing spend allocation to maximize return on investment (ROI) and achieve business goals.
4. Cross-functional Collaboration:
- Collaborate with cross-functional teams, including performance and creative marketing teams, trade, and finance, to align eCommerce marketing initiatives with overall business goals.
- Participate in meetings and discussions to provide data-driven insights and support decision-making processes related to eCommerce strategies and initiatives.
- Serve as a subject matter expert on eCommerce analytics and contribute to the development of eCommerce marketing plans and strategies.
- Proven experience as a Marketing Analyst or similar role, preferably with a focus on eCommerce marketing analytics.
- Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field. Advanced degree preferred.
- Experience with data visualization tools such as Qlik Sense is preferred but not essential. Training can be provided for the right candidate.
- Proficiency in SQL programming and database management systems (e.g., Snowflake, DBeaver).
- Strong analytical skills with the ability to interpret eCommerce marketing data and generate actionable insights.
- An understanding of and preferably experience in working using and adapting marketing attribution models such as MTA and MMM.
- Proficiency in data analysis tools and software, such as Microsoft Excel and Google Analytics.
- Excellent communication and presentation skills, with the ability to convey complex concepts to non-technical stakeholders.
- Detail-oriented with a passion for problem-solving and continuous improvement.
- Ability to work independently and collaboratively in a cross-functional team environment.
- Flexibility to adapt to changing priorities and timelines in a dynamic work environment.
Great team culture within a supportive and inclusive brand- Dog-friendly office
- Complimentary onsite gym and wellness studio plus wellbeing initiatives
- Onsite café
- Local food/drink discounts
- Great development programmes
- Huge staff discount across the brands
- Competitive holiday allowance
- Pension scheme, life insurance, medical care, cycle to work scheme, season ticket loans
And much more...
#UrbanEU
#LI-MT1
Equal Opportunity Statement:
URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.
