Address
Form of work
Salary£35,000-£45,000
London + Hybrid Working
Leading Global Beverage Company
This is a fantastic opportunity for a creative, entrepreneurial individual to implement the brand strategy within the 'Beyond Beer' portfolio to drive market share growth and profitability in alignment with the company's overarching strategy.
Key Responsibilities:- Utilise research and various data sources to consistently monitor consumer behaviour at all relevant touch points, including point of purchase (POP).
- Generate actionable consumer insights to drive commercial advantage and brand differentiation.
- Conduct regular market visits to stay connected with market realities and consumer trends.
- Ensure brand activation proposals are distinct and do not overlap with initiatives of other brands in the company's portfolio.
- Understand the broader portfolio strategy and its implications on brand activities.
- Monitor category trends to inform brand strategy and positioning.
- Ensure all team members working with the brand are well-informed of consumer insights and integrate these into their strategies and plans.
- Implement all agreed brand initiatives from the trade calendar in a timely and complete manner.
- Execute brand identity guidelines and ensure consistency in all brand communications both internally and externally.
- Address consumer, shopper/on-trade consumer, and customer purchase drivers through brand activities, aligning with the Brand Strategy to achieve objectives.
- Utilise the most effective mix of through-the-line (TTL) marketing activities, considering cost and benefit.
- Monitor brand performance against set targets and recommend corrective actions to the Senior Brand Manager as needed.
- Propose new products or adapt existing products to fit the local market, ensuring they support the strategic objectives of the brand.
- Align and commit the organisation to effectively roll out planned activities across commercial functions (Sales, Trade Marketing).
- Measure the effectiveness and ROI of communication initiatives against predefined objectives.
- 1-2 years of brand management experience.
- Passion for brand communication, portfolio management, and profitability.
- Curiosity, strong communication and collaboration skills, analytical and critical thinking abilities.
- Willingness to understand the beer business and industry.
- Competitive salary and performance-based incentives.
- Comprehensive health and wellness benefits.
- Opportunities for professional development and career advancement.
- Dynamic and inclusive work environment.
Search is an equal opportunities recruiter and we welcome applications from all suitably skilled or qualified applicants, regardless of their race, sex, disability, religion/beliefs, sexual orientation or age.
