Assistant Brand Manager

Overview:

Assistant Brand Manager, Zertus UK & Ireland (Home based - London, UK)

(Monday - Friday, 37.5 hours per week)

Craving a tasty new job? We have a fruit-astic new opportunity within our in-house Marketing team for an Assistant Brand Manager to join Zertus UK & Ireland, with the goal of helping to grow and promote our well-known and award wining brands - The Fruit Factory, NOMO, Kinnerton Kids and Lir Chocolates.

Working at Zertus is fun, fast paced and varied. You'll have the chance to be autonomous, hands on and really get creative, working across a range of marketing channels from digital to in-store and much more! You will develop vast experience across every part of the marketing mix, with the freedom to bring your ideas to enhance our brand performance. You will take ownership of our Fruit Factory brand, whilst supporting the Marketing team with other brand projects as required.

You will be homebased, but ideally able to commute to our central London office (WC1X 8HN) where the team meet to collaborate and share ideas on a monthly basis.

Find out more about our brands via the websites below:

The Fruit Factory - Fruit Snacks for Kids in UK

NOMO Chocolate | Free From& Vegan Chocolate

Confectionery with character – Kinnerton

Lir Chocolates Online Shop | Luxury Irish Chocolate

Responsibilities:

Brand Planning:

• Support Senior Brand Manager implementing strategic plans for NOMO, The Fruit Factory & Kinnerton Kids
• Create 1 year brand plan for The Fruit Factory in line with business objectives and marketing strategy
• Execution of brand plans against agreed deliverables: NSV, GM, Market Share, WTD %, Penetration, Brand Awareness, Brand Preference, Brand Image
• Work with category team and insights to agree branded innovation pipeline that is handed to innovation team to deliver
• Work with Sales team to ensure brand plans are translated into winning Channel & Customer strategies
• Weekly project updates
• Monthly measuring of marketing activities, formulating solutions, and adjusting plans to reach the company targets and objectives promptly
• Management external agency/internal design: PR, Content creation, Content plan, Digital, Shopper Marketing, sampling etc

Implementation:

• Create trade presentations and customer sales presentations
• Organize internal sales meetings
• Attend and present at retailer meetings where necessary
• Work with design & innovation team to ensure that all samples are available for sales meetings
• Final approval of all branded designs and branded assets
• Responsible for all aspects of social media for The Fruit Factory including planning, tracking, and coordinating activations
• Responsible for budget planning & tracking
• Brand Champion for all brands
• Monthly sales meetings
• Quarterly brand tracking meetings with marketing and category
• Support brand team on ad hoc requests

Qualifications:

Experienced Required

• Good level of experience working in a Marketing / Marketing-related or sales role
• FMCG / retail experience is essential
• Event/project management skills
• Strong analytical skills
• Presentation skills

Characteristics

• Self-motivated with energy and enthusiasm
• Passion & creativity
• Highly organized
• Articulate with excellent written and verbal communication skills
• Team player who collaborates well with cross functional stakeholders
• Adaptable, flexible, and resilient
• Solution driven and resourceful
• Ability to multi-task and meet strict deadlines

Rewards Benefits:

• Homeworking contract with homeworking allowance
• Access to our London hub space office in central London
• Company Pension scheme and life assurance scheme at x4 basic
• Company paid Health Care Cash Plan via Paycare plus access to Paycare Perks for high street and retailer discounts
• 25 days annual leave + bank holidays
• Holiday purchase scheme – purchase an additional 5 days leave per year
• Charity fundraising and team events
• One additional day paid leave for charity/community work
• Discounts via our staff shops
• Employee values wards
• Referral bonus vouchers
• Training and development opportunities
• Free parking at all manufacturing sites/ offices
• Ongoing commitment to our ESG strategy – protecting our people, communities and our planet

Want to know more about our brands?

NOMO

No Missing Out – Chocolate for Everyone

NOMO, short for "No Missing Out," is a revolutionary brand in the confectionery industry dedicated to providing delicious treats without compromising on taste or inclusivity. NOMO is unique to the category as all products are Plant Powered as well as free from dairy, gluten, egg, and nuts, making them suitable for vegans and those with dietary restrictions or allergies. NOMO chocolates are crafted with high-quality ingredients to deliver a rich and indulgent flavour experience that rivals traditional chocolate.

We have a commitment to innovation, taste, and inclusivity, which is why we are UK’s No. 1 Vegan & Free From Chocolate brand. Our mission is to continue growth and create products that all chocolate lovers can enjoy!

• #1 Vegan & Free From Chocolate Brand
• Value +30% YOY
• Multi-award winning - NOMO won 19 independent awards in 2023
• Everyday and seasonal product portfolio
• Products available in all major retailers

WEBSITE : https://nomochoc.com/

The Fruit Factory

Fruity Fun for Little Fingers

The Fruit Factory brand is a leading brand in the Kids Fruit Snacking Category. The brand provides parents with delicious fun fruity snacks which are perfect for lunchboxes or as a great on-the-go snack. The brand is bursting with fun, featuring fruity friends which are displayed on the packaging. Kids love the brand as there is a variety of products and flavours in the range such as Fruit strings, Fruit hearts, Fruit stars and Fruit Twists which come in different flavours.

This brand is in tremendous growth and has so much opportunity.

• #2 Brand in Kids Fruit Snacking
• Value +20% YOY
• Fasting growing brand in the category
• Everyday product portfolio
• Products available in all major retailers

WEBSITE : https://thefruitfactory.co.uk/

Kinnerton

Nut Safe promise

Kinnerton is a renowned brand that specialises in creating delicious nut free chocolate products tailored for children. With a focus on licensed characters, Kinnerton offers a wide range of treats designed to spark joy and excitement in young hearts. From everyday chocolate lollies, Easter Eggs, and Advent Calendars all products are crafted with high-quality ingredients and fun packaging. Kinnerton is dedicated to providing safe and enjoyable treats ensuring that every child can indulge without worry. Whether it's a special occasion, a reward or simply a sweet moment of happiness, Kinnerton brings smiles to children's faces with their favourite Character.

• #1 Partner for licensed confectionery
• Hold top selling licenses - Peppa Pig, Paw Patrol, Bluey, Hey Duggee, Barbie, Hot Wheels, Crayola (+more)
• Brand is centred around its nut free promise
• Everyday and seasonal product portfolio
• Products available in all major retailers

Application & Interview Process: You will have a phone call with our Recruitment team to assess your application. First stage interviews will then be held via Teams call. Second stage interviews will be held in person in the London office and include a brand-related task.