Assistant Brand Manager - International

Assistant Brand Manager - International

Shepherds Bush 3 days a week

Competitive basic + great benefits

Our Purpose is to Create the Most Irresistible Treats. Our Mission is to take Gu to more people and places whilst reducing our impact on the planet! Great Place to Work award

We are the number one chilled dessert brand and pioneer in indulgence and we are bringing a ‘first to market launch’ with the most indulgent product yet!

The Role:-

The International Assistant Brand Manager plays a key role in supporting the development, implementation, and management of a wide variety of brand building projects and initiatives with focus on the DACH and Europe region, but also New Markets such as Australia. This position offers a unique opportunity to contribute to the growth of our global brand presence, getting Gü to more people in more places around the world.

Key Responsibilities:-

• Focus on our DACH cluster (Germany, Austria, Switzerland, Netherlands), Spain and New Markets.
• Support in the development of the annual brand plans.
• Implement new innovations in existing markets working with cross-functional teams, sales and finance, developing packaging, activation plans and sell-ins.
• Be a key part in defining launch strategy into new markets, working closely with sales, leading the gate process and executing the launch, developing winning sell-ins.
• Lead development and execution of shopper plans and brand activations.
• Lead Gu digital presence including updating the website and running social media.
• Performance and category analysis on monthly basis using internal and external data, including competitor review, performance drivers and propose actions.
• International Budget management and reporting.
• Work closely with distributors building a strong relationship to deliver strong commercial plans.
• Close link with innovation team feeding back international portfolio needs.

You will be:-

• Second jobber, you will ideally in FMCG marketing and/or have some international experience.
• Fluent in English and ideally another European language.
• Strong analytical ability; Nielsen or IRI.
• Ability to manage shopper activation from strategy to evaluation.
• Ability to manage digital activations, shopper programmes, artwork & packaging and update social media.
• Confident, friendly & enthusiastic and able to work with international teams.
• Curious and open-minded.

Benefits:-

Electric car scheme

Increased holiday with length of service

Option to buy more holiday

Enhanced maternity / paternity (Maternity is 6 months full pay after 2 years service. 3 months full for 1-2 years)

Free Gu

Flexi week opportunity every year

Cycle to work