Assistant Head Of Sales And Marketing

About the Company

Helicentre Aviation was founded in 2001, originally based at Coventry Airport in the West Midlands, now headquartered at Leicester Airport with its multi-engine training and operations centre of excellence at London Oxford Airport.

Since opening, its training academy, commercial and utility operations have gone from strength to strength and the original expectations of creating a one-stop training academy and commercial air operation were far exceeded. Helicentre Aviation has trained hundreds of professional helicopter pilots, feeding the crew supply chain globally, both offshore and onshore.

Today Helicentre Aviation owns and operates a fleet of 16 helicopters including Cabri G2, Robinson R44 and AgustaWestland AW109 helicopters operating the largest onshore aerial surveillance and training contracts in the UK.

Job Summary

The Sales and MarketingAssistant Head will be responsible for supporting all aspects of content creation including the company website, creating and designing campaigns for advertising and e-marketing newsletters, working with a range of social media platforms, writing and scheduling posts, designing graphics, editing digital assets and providing management oversite of the sales team.

The day-to-day responsibilities will also include other aspects of Sales and Marketing such as processing inbound customer enquiries to the sales team, planning of marketing events, attending meetings and creating detailed scheduling plans for all social media activity.

In the case of the absence of the Head of Sales and Marketing, it will fall to you to make sure targets continue to be met and progressed with and working alongside those in the sales roles supporting them where necessary.

Key Responsibilities

• Processing customer enquiries
• Data entry onto the Hubspot (CRM System), and MailChimp
• Content planning for email campaigns to existing customers
• Email marketing campaigns to potential customers
• Photography and graphic design for brochures, leaflets, prospectuses, and all marketing materials
• Video editing
• Design and procurement of cost-effective branded merchandise
• Events planning for Career Seminars, Pilots Careers Live, Heli UK Expo, Helitech, University shows and any other promotional events
• Attendance at promotional events (including those held outside of normal business hours)
• Ensure targets are met
• Generating Sales & Marketing Reports
• Preparation of scheduled content, tasks, and reports for weekly/monthly meetings

Core Competencies

• Targeting - refining and segmenting data
• Engagement - delivering value-based content through the right channels
• Analytics - measuring marketing effectiveness
• Conversion - tracking prospect to customer
• Marketing - CRM systems, digital marketing
• Management - have the ability to manage and support others with their duties

You will

• Be a target-driven individual who is capable of meeting targets and enjoys exceeding them.
• Have a professional manner with the ability to confidently control a conversation and efficiently manage your time to achieve the required tasks and goals.
• Be self-motivated, and a strong communicator with good influencing skills.
• Be committed to excellence and maintaining standards.
• Demonstrate ability to drive innovation and think creatively.
• Have an ambitious and competitive nature – be enthusiastic about driving growth and engage with our rewarding bonus structure
• Be a quick learner who will pick up the company background and be flexible to recognise the needs of prospective customers.
• Be a positive individual with a thick skin who is happy to adopt the company ethos and challenge themselves by constantly pushing for improvement.
• Be IT literate, preferably experienced in using the necessary industry-standard software.
• Be a team player, capable of working with and communicating efficiently with the marketing and operations departments.

Job Types: Full-time, Permanent

Pay: From £25,000.00 per year

Benefits:

• Company pension
• Cycle to work scheme
• Free parking
• On-site parking

Schedule:

• Monday to Friday
• Weekend availability

Supplemental pay types:

• Performance bonus

Ability to commute/relocate:

• Leicester, Leicestershire: reliably commute or plan to relocate before starting work (required)

Education:

• A-Level or equivalent (required)

Experience:

• Management: 2 years (required)
• Digital marketing: 3 years (required)
• Graphic design: 3 years (required)
• Sales: 1 year (required)
• Content creation: 2 years (required)

Language:

• English (required)

Licence/Certification:

• Driving Licence (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person

Application deadline: 28/05/2024
Reference ID: HC-Assistant Head S&M