B2B Marketing Executive (B2B Tech Products)

Contract - B2B Marketing Executive (B2B Tech products) - London/Hybrid - 12 months - Inside IR35/PAYE

We are supporting our well-known IT customer to look for B2B MarketingExecutive (B2B Tech products) to join our team. The ideal candidate will have a strong background in digital marketing, with a focus on demand generation geared towards account-based marketing tactics. They will be responsible for developing, implementing, and optimizing campaigns to drive qualified leads and revenue growth for our company.

• Role: B2B Marketing Executive (B2B Tech products)
• Location: London/Hybrid
• Job type: Contract - Inside IR35 (PAYE)
• Duration: 12 months

Key Responsibilities:

• Develop and execute B2B demand generation strategies to drive ABM pipeline and pipeline acceleration.
• Plan, create, and manage multi-channel marketing campaigns (digital, telemarketing, events). This includes building brief’s and working with them to build full funnel marketing plans.
• Able to demonstrate working directly with sales teams and or understands the importance of sales and marketing relationship.
• Collaborate with cross-functional teams to develop campaign assets, messaging, and content that resonate with target audiences and drive conversions.
• Analyse campaign performance metrics and KPIs to optimize campaigns for maximum ROI and identify areas for improvement. You should have experience creating campaign codes, uploading leads and building reports in Salesforce & Power BI.
• Manage relationships with external agencies and vendors to ensure campaign objectives are met on time and within budget.
• Stay up-to-date with industry trends, best practices, and emerging technologies in B2B demand generation.
• Be able to clearly present to key stakeholders with confidence and clarity
• Proactive natured and self starter.
• Able to work in a fast paced environment and flourish.
• Can think strategically and with business acumen.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 4+ years of experience in Digital B2B demand generation marketing, preferably within a technology or SaaS company.
• Proven track record of successfully planning, executing, and optimizing multi-channel marketing campaigns that drive measurable results.
• An understanding of marketing strategy including full funnel marketing campaigns and tactics. Able to work in CRM systems (e.g., Salesforce).
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. Exceptional communication and collaboration skills with the ability to work effectively across teams and stakeholders.
• Self-starter with a passion for learning and a drive to stay ahead in a fast-paced, evolving industry.

Please feel free to contact myself - Daisy Nguyen at Gibbs Hybrid for a confidential chat to know more details about the role.

Please also note: Due to the volume of applications received for positions, it will not be possible to respond to all applications and only applicants who are considered suitable for interview will be contacted.