Brand and Campaigns Manager

FTE and working pattern: 1 FTE, 35hrs per week, Monday-Friday  Holiday Entitlement: 33 days annual leave plus 9 buildings closed days (and Christmas Eve when it falls on a weekday)   Purpose of Role The Brand and Campaigns Manager will lead a small team to develop and implement marketing initiatives and corporate communications aligned to the University’s strategic plan.  The successful candidate will be an ambitious, proactive marketing professional, with experience in brand implementation, content creation, project management, delivery of publications, and integrated marketing campaigns including online campaigns.  The post holder should have a ‘digital first’ approach to all activity. They should also have extensive experience of content creation, copywriting, editing and co-ordinating the design and print production/online management process, from briefing to delivery and distribution, to ensure that projects meet organisational objectives and are delivered on time, on budget and to the required standard.  The post holder will champion the brand across the University, working closely with colleagues across MRAC to develop inspiring marketing collateral, digital content and publications, and to  position the brand to internal and external audiences. They will be responsible for raising awareness of and generating leads for Heriot-Watt University through online and print media to achieve student recruitment targets.  The post holder will also support and develop corporate and reputation-led campaigns working closely with colleagues across MRAC and the wider university.  The Brand and Campaigns Manager will also oversee the maintenance of the brand guidelines and the digital media image and video library. The post holder will report to the Head of Marketing and Brand and will be expected to act as an integral member of the Marketing team, providing wider support where necessary. They must have excellent written and verbal communications skills and strong project management experience with an exceptional level of attention to detail.  A key part of the role will involve supporting the development and implementation of annual marketing plans with key stakeholders, setting agreed objectives and evaluating performance against those objectives.  Essential & Desirable Criteria Essential Educated to degree level or demonstrate relevant marketing experience. Highly creative, and able to demonstrate a proactive approach to work, show initiative with the ability to multi-task and work with a wide variety of stakeholders.  Significant professional experience of working in a marketing-related field. Excellent written and verbal communication skills, be an organised, hardworking team player who takes a flexible and passionate approach to their work. In-depth knowledge of both offline and digital marketing activity. Excellent copywriting skills, editing and proof-reading. Experienced working within brand guidelines. Excellent organisational and project management skills and the ability to work independently. Ability to work under pressure and meet deadlines and with an excellent attention to detail. Experience of working with a wide range of stakeholders. Line management experience. Excellent communication and IT skills. Commercial acumen and experience of managing budgets. Desirable Experience in the Higher Education sector and an understanding of the macro issues facing the sector. How to Apply  Applications can be submitted up to midnight (UK time) on Monday 18th March with interviews likely to take place on Monday 25th March. Please submit your CV via the Heriot-Watt on-line recruitment.