Senior Manager, Reputation Strategy And Campaigns

End Date
Wednesday 28 February 2024
Salary Range
£73,262 - £86,190
We support agile working - click here for more information on agile working options.
Agile Working Options
Hybrid Working, Job Share
Job Description Summary
Would you like to work in an award-winning Corporate Affairs function? We have an outstanding opportunity to join the team on a 12-month secondment/FTC to help improve our reputation.
Job Description

• JOB TITLE:Senior Manager, Reputation Strategy and Campaigns
• LOCATION:Edinburgh, Birmingham, Bristol, Halifax, Leeds or London
• HOURS:Full Time
• WORKING PATTERN:This role involves spending up to 2 days a week, or 40% of your time at one of our office or branch locations and you’ll need to be available to travel across the UK

Would you like to work in an award-winning Corporate Affairs function? We have an outstanding opportunity to join the team on a 12-month secondment/FTC to help improve our reputation.
Our purpose in Corporate Affairs is to secure Lloyds Banking Group’s reputation as the bank that helps Britain prosper. The Reputation & Community Engagement team co-ordinates reputation strategies for the function and drives a proactive, insight-based approach to engaging our key audiences with our purpose.
As one of the senior members of the team, you'll be responsible for leading the development of creative campaign strategies designed to improve the Group’s reputation. You'll be jointly responsible for leading a small team, so you'll play a meaningful role in amplifying messaging about the benefits the Group brings to the UK.
We'd love you to have experience of leading and creating reputation strategies and examples of working across multiple audiences to get the right result. As an expert in your field, we'll need brilliant influencing skills so you must be comfortable engaging with senior leaders including the Chief Corporate Affairs Officer, Directors and others on how the Group can improve its reputation.
Each campaigning opportunity that you lead will require a targeted, measurable campaign plan to be developed, as well as the development and maintenance of message houses, playbooks and branded collateral for each agreed editorial theme, making these freely available across the Group to anyone involved in engaging internal and external audiences.
What we need from you!
As well as your expertise in reputation, we also need you to have a strong understanding of channels and their potential for reaching our audiences. We'd be especially keen to hear from you if you have outstanding written and oral communication skills, including the ability to embrace different writing styles.
The work you'll do also needs a highly developed visual sense, including the ability to direct creative services, select relevant and on-brand photography and other images, to develop impactful visual materials in line with brand guidelines.
Ideally, you'll be able to show past experience in the following skills.

• Experience of designing and implementing communication strategies that led to an improvement in reputation.
• Delivering targeted, through the line creative campaigns.
• Leading multi-functional squads.
• Proactivity! We'd love you to bring lots of energy and curiosity to the role.

About working for us
Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups. We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.
We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Want to do amazing work, that’s interesting and makes a difference to millions of people? Join our journey.
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.