Brand Manager ? Oncology

Brand Manager – Oncology – Due to Internal Promotion

•  A central team member in the UK Oncology team, based in the offices in Maidenhead and reporting to our Oncology Brand Lead  


• Competitive salary and comprehensive benefits package, with excellent opportunities for career progression

Role Objective:

 As the Brand Manager Oncology, you will influence the accelerated growth of our priority Oncology brand by working closely with the in-field team and across functions, while acting as the Brand Team expert to lead insight gathering, brand strategy development and execution of key initiatives and tactics.

Key responsibilities include:

• Lead development of promotional campaign and input to the strategic Brand Plan with a patient-centric focus


• Analyse activity metrics to ensure excellent customer experience and development of high value assets


• Lead the tactical design and implementation of marketing initiatives, to include:
  
  
  
  • Facilitate data driven decision making
  
  
  • Multi-channel initiatives to drive customer engagement
  
  
  • Multi-stakeholder initiatives
  
  
  • Interactive and customised content
  
  
  
  


• Play a pro-active role as member of the Brand Team and share Brand Team priorities with in-field team


• To plan and execute educational platforms as defined by the brand plan


• To effectively manage External Expert relationships across the UK


• To manage agency relationships to ensure projects are delivered to a clear brief and are on time/budget


• Role modelling AbbVie behaviours


• Operate within AbbVie Code of Business Conduct, policies and all applicable laws and regulations. Drive a high standard of compliance with all communications and initiatives