Brand Marketing Manager

Would you like to work for the UK’s largest distributor to convenience retailers, based in the heart of Birmingham in a brand-new office on Bennetts Hill, minutes from transport links.
As a dynamic and innovative businesses dedicated to delivering exceptional results, we are committed to pushing the boundaries of what is possible and taking on exciting brands that make a real impact. We believe in fostering a collaborative and inclusive work environment that values creativity, accountability and growth.
Working with some of the world’s leading brands and categories of fast-moving goods such as Liquid Death and American Candy, we supply 12,000+ convenience stores and major national retailers such as Morrison’s, Co-op, SPAR and more.
As a Brand Marketing Manager you will be responsible for developing and implementing strategic marketing initiatives to enhance brand awareness, drive customer engagement and increase market share. Working closely with cross-functional teams, you will have the opportunity to shape and execute marketing campaigns that resonate with our target audiences and elevate brand presence in the market.
Key Responsibilities:

• Ownership, development and execution of comprehensive marketing strategies to promote brand visibility and achieve business objectives.
• Collaborate with the creative team to develop compelling brand messaging and marketing collateral across various channels, including digital, print, and social media.
• Strategise, plan and execute integrated marketing campaigns to drive customer acquisition, retention and loyalty.
• Conduct market research and competitive analysis to identify trends, opportunities, and threats in the market landscape.
• Monitor and analyse key performance metrics to measure the effectiveness of marketing initiatives and optimise campaign performance.
• Manage the Brand Marketing budget and allocate resources effectively to maximise ROI.
• Build and maintain strong relationships with external partners, including agencies, media outlets and industry influencers.
• Keep up to date with latest trends and best practices in Brand Marketing and recommend innovative strategies to keep our brands competitive.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Proven experience in Brand Marketing, with a track record of successfully developing and executing marketing campaigns.
• Strong creative and strategic thinking skills, with the ability to translate brand objectives into actionable marketing plans.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Analytical mindset with the ability to interpret data and insights to drive informed marketing decisions.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and analytics.
• Results-driven mindset with a focus on achieving measurable outcomes and driving business growth.
• Team player with strong leadership qualities, capable of motivating and inspiring team members to achieve excellence.