Brand Social Media Marketing Manager, Uk Brand Marketing

Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

The UK Brand Marketing function is focused on the strategic and revenue growth priorities of the bank by delivering fair outcomes for customers. The function focuses on understanding customers and the identification, development and execution of Brand Marketing strategies, campaigns and activities the support and strengthen the HSBC brand in the UK.

As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

We have an exciting opportunity available for a Brand Social Media Marketing Manager within our award winning Social Media & Content team in UK Brand Marketing. This is a crucial role in UK Marketing and is responsible for the end-to-end delivery of all Brand Social Media Marketing campaign activity. This content pillars to be supported in this role are varied and diverse, and will include topics such as Fraud, Diversity & Inclusion, Social Mobiity and Financial Wellbeing.

In this role, you will:

•    Lead and manage full delivery of Social Media-led marketing campaigns from briefing to delivery across multiple Social Media platforms and digital channels 
•    Manage the Brand Social allocated campaign marketing budget efficiently, striving for maximum ROI, ensuring that all campaigns are delivered efficiently within deadlines 
•    Work with business stakeholders to define the role for marketing campaigns and create compelling agency briefs, with clear objectives and targets

•    Provide central liaison with segment and product teams to drive relevant marketing briefs which deliver targeted and creative direct marketing, and challenge where applicable

•    Reporting against campaigns on regular basis and provide actionable learnings and optimising accordingly

To be successful in this role you will have:

•       A deep, demonstrable understanding of social media content marketing principles and media planning, with demonstrable experience of delivering impactful digital content campaigns.

•         Experience working for a financial services brand, or regulated environment would be a bonus but experience of working for or with a market-leading brand is equally fine

•         Excellent creative brief writing skills, with the ability to manage multiple agency suppliers and internal stakeholder relationships simultaneously

•         A passion for social media and a naturally curious, creative thinker

•         Strong organisational skills with good attention to detail, a passion for quality, and an ability to plan, prioritise and escalate where necessary

•         Ability to navigate around a complex organisation and build relationships quickly with senior stakeholder, coupled with an approachable strong communicator.

•        Knowledge and experience of influencer marketing a bonus. 

You’ll achieve more when you join HSBC.

At HSBC we look to enable our employees to better balance their work / life priorities and have the flexibility required to meet challenging needs as they progress through different life stages. Where possible we will consider the following flexible working options: part-time working, job sharing, term-time working, and working from home and staggered hours. If in considering a role with HSBC you have a need for some flexibility in your working arrangements please discuss this with the recruitment team in the early stages of the application process.

We believe that being open to a range of perspectives and cultures is vital for our business. We work hard to ensure our diverse and inclusive workplace reflects the communities we serve. We want everyone to achieve their potential – regardless of their gender, ethnicity, disability, religion, sexual orientation or age. If you have a different way of seeing the world, we are interested in hearing from you. 

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone - no matter their gender, ethnicity, disability, religion, sexual orientation, or age.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse.

If you’d like to apply for one of our roles and need adjustments made, please get in touch with our Recruitment Helpdesk:

Email: hsbc.recruitment@hsbc.com

Telephone: +44 207 832 8500.