Social Media Manager

Job Title:Social Media Manager

Location: Greater Birmingham (Hybrid 3 days office/2 days remote)

Highlights:

• Over 25 years trading experience
• £1 Billion Turnover
• Record breaking year for the past 5 years
• Global, UK, Europe and USA.

About Us:

My client are a leading global retailer and renowned luxury consumer goods brand.

They have created a centre of excellence in the marketing team and have hired some fantastic talent across Marketing/ Brand, Digital, CRM, Insights & Analytics. They are a brand lead by Marketing but supported by Data - keeping the customer and customer experience as the focus.

Committed to innovation, customer satisfaction, and a dynamic work culture, they are looking for a talented Social Media Manager to join their team in Birmingham (about 10/15 minutes from the centre, hybrid).

This is an exciting opportunity to be part of a thriving business with real care and appreciation for content and creative. So lots of creative freedom and risk taking.

Role Overview:

As Social Media Manager, you will play a pivotal role in shaping and executing their Social Media strategy, all channels.

Primarily across Organic Social, as well as Paid Social (70%/ 30% split). It's a really interesting role with the balance of the content and creative side of organic Social, promoting when necessary via Paid Social Ads. Cira £100k per year budget.

Key Responsibilities:

• Manage the Social Media strategy and accounts including scheduling posts and community management across Instagram, Facebook, X, YouTube and LinkedIn
• Reporting on performance, making recommendations and reporting.
• Monitoring market, industry and social trends and platform feature enhancements
• Content planning and development
• Ensuring Social content consistency across all channels and wider marketing/ digital campaigns
• You will work with the creative team to develop relevant content that showcases our brand values.
• You should have excellent writing skills and be able to adapt your tone of voice to meet the needs of the different audiences
• You'll grow both followers and engagement across all major Social Media platforms, keeping up to date with trends and algorithms
• Hands on promotion of Paid Social Ads where necessary. So prior experience here is ideal.

What I'm looking for:

• Demonstrable experience in a previous dedicated Social Media role.
• Experience in growing and maintaining a large Social Media audience for a brand
• Experience of working with content creators
• Detailed understanding of what creative content works best on Social Media
• The ability to interpret data and provide actionable insights or recommendations
• A deep understanding of Social Media platforms, in particular Instagram, Facebook, Twitter, YouTube, and LinkedIn