Brand Marketing Manager (Fashion)

Brand Marketing Manager (Fashion)

£50k-£55k + Excellent Benefits and Bonus

Leeds - Hybrid (2 days a week in the office)

Our client is a market leading fashion brand and the have an exciting new role for a Brand Marketing Manager. You will have a great new opportunity to develop, manage and lead TTL campaigns focused on fashion, working with all aspects of marketing.

ROLE RESPONSIBILITIES

• Lead and manage campaign execution across offline and online channels working with internal and external creative teams
• Responsible for working with fashion buying and merchandising team to ensure products and stories are well represented and commercially focused
• Lead relationship with creative agency ensuring marketing requirements and best practice are fed into creative requirements
• Lead new brand launches, developing marketing plans to support
• Manage campaign process, ensuring requirements are outlined for marketing and deadlines are met
• Own and manage fashion content plan
• Manage the PR agency and integrate PR into wider fashion content plans
• Lead and manage social strategy and execution
• Manage budgets for campaigns. PR and social
• Lead on strategic marketing and campaign briefs
• Drives social and online engagement through compelling storytelling in fashion
• Lead, manage and develop a high performing team

ABOUT YOU

• Proven experience of managing the successful launch of above the line campaigns within a brand or retail environment
• Experience of managing PR and creative agencies or the equivalent in-house teams
• A strong understanding of all marketing channels and how they operate
• Strong people management skills and experience
• A passion for retail, particularly fashion & home
• Commercially savvy and have the ability to identify commercial opportunities
• Attend photoshoots and visit suppliers - UK and overseas