Brand Strategy Manager - Own Brand

Brand Strategy Manager - Own Brand
Are you passionate about understanding customer needs and delivering brands that they love?
An exciting opportunity has arisen for a Brand Strategy Manager for Own Brand to join our highly energetic, customer driven Own Brand team who are in an ambitious transformation period. Reporting into the Senior Manager for Own Brand Strategy and Design you will be responsible for developing new Own Brand strategic propositions and growth plans aligned to changing customer needs and business strategy, working closely with packaging designers, copy writers and brand/data analysts.
The role requires a combination of creativity, strategic thinking, and analytical skills to build and maintain strong brand awareness.
The Role
-You will work cross-functionally to define, develop and deliver new Own Brands as well as strategically manage existing ones.
-You will set clear intent, direction, objectives and guardrails as well as effectively reviewing and communicating performance, customer feedback and consumer trends to ensure we remain on track and realign where required.
-You will develop comprehensive brand strategies aligned with company goals, bringing together market insight to identify trends, competitor activities and consumer preferences, analysing the data and insight to refine and optimise your brands strategies.
-You will define and articulate the unique value proposition of the brand, ensuring consistent and compelling messaging across all communication channels.
-You will monitor and adjust brand positioning in response to market dynamics, consumer trends, consumer feedback, reviews and social media, implementing initiatives to build and maintain customer loyalty.
-You will plan and execute effective product launches, considering target audience and market trends, collaborating with cross-functional teams to create integrated marketing campaigns and develop promotional strategies to drive product awareness and sales.
-You will collaborate with external agencies and internal teams to ensure effective brand execution including design.
-You will engage with Senior Leaders across the business to ensure strategic alignment and be an Own Brand Ambassador - living and breathing the Asda Brand and its Own Brands.
About You
-Degree level or Equivalent
-A visionary, dynamic and delivery focused Brand Manager with a proven track record of delivering propositions which engage, motivate and inspire customers
-Strategic Thinking: Ability to think long-term and develop effective brand strategies.
-Creativity: Creative flare to create customer centric brand designs
-Ability to manage multiple projects and deadlines effectively and to work collaboratively across departments
-Adaptability: Flexibility to adapt to changing market conditions and priorities.
-A proven experience in a Brand Strategy or Brand Management role
-Strong understanding of market dynamics and consumer behaviour
-Able to analyse data, insight and create propositions and strategies for growth
-Highly motivated individual who thrives in a fast-paced and dynamic work environment with laser customer focus and a passion for Brands
-Strong presentation and communication skills, being able to write and deliver presentations to stakeholders at all levels with an ability to story tell
-Creative thinking and problem-solving abilities.
-Proficiency in using relevant software and tools. - i.e. data sources (Kantar, Neilson, WPO, The Terminal)
Everything about Asda:
-We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.
-Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.
-We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.
Everything you'll love:
-We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.​
-Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.​
-We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.​
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-Hybrid and flexible working - everyone is looking for that work/life balance and Asda have it on point. Flexible working meaning you work where it works to meet both your needs and the business needs.​
-Car allowance - £5,700 car allowance / electric company car.​
-Discretionary bonus - Rewarding you for your hard work and efforts.​
-Company Pension Scheme matched to a limit - Looking forward to the future.​
-Minimum 24 days annual leave per year plus 8 bank holidays - Making sure you take time for yourself and switch off.​
-4 weekly pay - which means you get an extra payday a year.​
-Digital GP and Wellbeing sessions - Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us.​
-Discount off your shopping at Asda and George - it really makes a difference, with extra discounts running throughout the year, colleagues save an average of £700 a year.​
-Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business.​
-Free city centre parking - which you can also use outside working hours.​
Find your everything at Asda - bringing brighter living within everyone's reach.​
We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.​
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