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C4 StreamingDigital Marketing Level 3 Apprenticeship
The C4 Apprenticeship Programme
If you are looking for an opportunity to gain work experience and a qualification, then an apprenticeship at Channel 4 might be for you.
Our Apprenticeships are full-time, with four days per week spent working in a C4 department and one day per week completing the formal learning parts of the apprenticeship. You’ll spend 60% of your working week in your office base and 40% working from home.
The formal training provided will consist of workshops, tutorials, webinars, coaching and in some cases residential boot camps. You can read more about the qualification being offered for this apprenticeship below.
If you’d like some tips on writing your application before you apply, please watch our YouTube video, How to Write an Outstanding Application.
The programme aims to offer opportunities to those currently underrepresented in the TV industry, so we are particularly keen to hear from Deaf and/or disabled people, ethnically diverse people and people from lower socio-economic groups.
Am I Eligible To Apply?
You must be 18 years old or over at the time the scheme starts to apply. There is no upper age limit.
You’ll need to have a Grade C (4) or above in Maths & English GCSE
You can’t have already completed the qualification being offered or similar at the same or higher level
Our apprenticeships are aimed at school leavers and people who do not have a degree. If you have a degree, please visit the Channel 4 Jobs website
Channel 4 Behaviours
At Channel 4, we have four core behaviours that underpin everything we do. These are outlined below, and we will be assessing candidates on these behaviours throughout the recruitment process.
Include - We’re Altogether Different so let’s give each other a bear hug, team up and trust each other to collaborate arm-in-arm. Don’t just listen: listen to understand.
Innovate - Don’t just rinse and repeat: don’t just go through the motions. Challenge positive and embrace change. Experiment & take smart risks.
Grow - Question Everything and school yourself. Be generous with your knowledge with others and seek feedback from them. Be clear with your objectives.
Get it done - Make your time at Channel 4 count. Be a solution-finder, not a finger-pointer. Prioritise, decide and then act – always commercially.
Department Description
Channel 4 Streaming is home to original and exclusive shows, box sets of iconic series, as well as live and catch-up TV from C4’s broadcast channels. It’s the biggest free streaming service in the UK.
Available as an app on over 20 different platforms including mobiles, tablets, PCs, TVs and games consoles, as well as being syndicated to the likes of Sky and Virgin, All 4 reaches over 5 million monthly viewers and has more than half of all 16-34s in the UK as registered users.
The Channel 4 Streaming Product department is responsible for creating the best possible user experience on owned-and-operated platforms, one that is both seamless and engaging, and that encourages visitors to become viewers, to view more, and to return more often.
This role sits within the Growth Team, which is responsible for driving increased viewing from our registered users base of 26m users. This includes delivering digital Marketing campaigns which drive new users, developing strategies to retain existing users and upselling them to our premium Product tier Channel 4+.
Key Responsibilities
- Support the delivery of Digital Marketing campaigns that drive increased acquisition and retention through our customer engagement channels such as email, push notifications and in-app messages.
- Helping both with the build, deployment and reporting of the Product Marketing campaigns. This provides broad exposure to the wider Marketing mix and will include channels such as PPC, SEO, social and in-stream promos.
- Manage regular updates to our existing Product marketing campaigns to ensure that content, imagery and copy is up-to-date and aligned with the content schedule and wider business priorities.
- Create and present analytics reports to help the team understand the performance of the Product Marketing campaigns and identify any new opportunities where campaigns can be improved.
- Work with our research team to run regular user surveys that measure user satisfaction for both Channel 4 and Channel 4+, presenting the results back to the team.
- Support the operational running of Channel 4+, including campaign planning and set up, campaign reporting and competitor reviews.
- Create regular competitor reviews to identify current trends in the video on demand marketplace.
- Support the wider Growth Team with ad hoc projects and requests
Essential Experience & Skills
As part of the application process you’ll be asked to tell us how you meet the essential criteria listed below. When answering this question think about examples from your experience so far, this doesn’t need to be professional experience but could be academic, from volunteering or a part-time job.
We’ve provided some examples beside the first four criteria of experience that could demonstrate you have these skills. Please note you do not need to use these examples, they are just here for guidance and you should draw from your own personal experiences.
- Verbal and written communication skills - Verbal - e.g. experience of dealing with customers or working as part of a team. Communication – e.g. writing emails, completing an application form or essay, or if you have a hobby that involves creative writing.
- Attention to detail - e.g. Cashing up on tills or proofreading coursework.
- Organisation skills and ability to prioritise tasks - e.g. Planning events whether personal or for professional purposes, as well as managing work life balance, for example working whilst doing coursework/exams.
- An understanding of and a passion for Channel 4's remit
- Confirm you have Maths & English GCSE Grade C (4) or above
- Computing skills and competence in web technologies, with an interest in HTML code.
- Visual and creative flair to help with copywriting and image selection within our Product Marketing campaigns.
- An interest in subscription businesses and understanding how they operate
Qualifications Offered With This Apprenticeship
Multi-Channel Marketer Level 3
Length Of Apprenticeship
- 18 months
Alternative Application Formats
We are committed to making the application process accessible. If you would like to discuss suggestions for alternative formats, or have any questions about the recruitment process in general, please contact us at apprenticeships@channel4.co.uk
Take a look at our access page for more information. You can also watch our YouTube video, Demystifying Interview and Workplace adjustments.
Relocation
If you need to relocate in order to take up this opportunity, we can offer you support towards the financial costs of moving. This includes a contribution towards your deposit and first months’ rent, plus visits to your new city to look for accommodation.
Salary
£25,390
Application questions to complete
Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won’t be able to consider your application without them.
- Referring to the essential criteria listed on the job description, (which are all skills and experiences we deem important to thrive as a C4 apprentice), please use examples to demonstrate how you meet these (feel free to draw on academic, personal and professional experiences). (500 words max)
- Can you share with us what representation and inclusion mean to you personally, and why you think they’re important? (300 words max)
- Please share a list of your current qualifications, including those you expect to obtain before the January 2025 start of this apprenticeship. We require this information to ensure your eligibility for the apprenticeship you are applying for.
- Tell us which Film4 Productions title (old or new) you have enjoyed recently. What did you like about the film? (300 words max)
- Can you tell us about any film or TV show campaigns you’ve seen recently and what made them stand out to you? (300 words max)
- Sum yourself up in a tweet (280 characters)
Benefits
There are a million reasons why it’s great to work at Channel 4, here are just a few of the perks for you;
- Private medical insurance with NO EXCESS
- Free Virtual GP access for employees
- Free Female Health hormone test each year
- Free Tastecard membership
- Financial guidance 1-2-1’s available each quarter
- Free OnHand (as featured on Dragon’s Den) volunteering membership
- Discounted Gym memberships
- Pension
- Life Assurance
- Income Protection
- Holiday Buy/Sell
About Channel 4
Channel 4 is free-to-air and freely available to all of the UK. We have the UK’s biggest free streaming service, All 4, plus a network of 6 television channels. Since Channel 4 was created in 1982, it has been at the centre of national conversations and a catalyst for the creation of a world-beating production sector in the UK. Our purpose is to create change through entertainment. We do this by representing unheard voices, challenging with purpose and reinventing entertainment.
Our unique model – commercially-funded but publicly-owned – means that we’re able to offer independent and distinctive, universal content reflecting the interests of different communities across the UK. As a publisher-broadcaster, Channel 4 commissions UK content from the independent production sector and currently works with around 300 creative companies across the UK every year.
Channel 4s apprenticeship programme offers people with no prior experience the opportunity to come and work for us for 14-36 months and gain a Level 2, 3, 4 or 6 qualification in a subject related to the role they’ll be doing. We offer apprenticeships in a range of departments from 4Studio to Finance, and we don’t ask for any prior experience or qualifications, just passion and commitment.
How to apply
To apply for this role and to find out more, please click on the apply button.
Please note that applications may close before the application deadline, so apply early to avoid disappointment.
