Big City Reads is Nottingham City of Literature's free book giving campaign, where we will be handing out free books across Nottingham, as well as to targeted young people groups around the city who don't have their own books. We seek to inspire the city with a sense of belonging through words, and empower young people through the joy of reading.
From 1st July - 11th August, we'll be distributing 2000 copies of our four books promoting the theme of belonging to young people around the city of Nottingham.
Objectives and outputs
We are looking for a freelance Campaign Manager to promote, raise awareness and maximise engagement with the Big City Reads campaign, and young people's responses to the project. You will work with the City of Literature team on:
- Campaign planning,
- Communications strategy,
- Developing assets and content for the overall campaign, and for the four selected books individually,
- Press release and reach to the media to champion the campaign,
- Delivering a schedule that can be followed and delivered by our team and interns during the campaign.
- The key focus on engagement and visibility will be for our core audience of 13 - 25 year olds.