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Form of workJob Description
Our client is a leading automotive supplier based in Warwick that enjoys an enviable reputation for its expertise. They are now looking to recruit an EMEA Category Manager, This is an exciting role as the organisation going through a major transformation. You will be responsible for delivering the category go-to-market plan and ensuring appropriate positioning and messaging. The right candidate must be the expert on the customer: who they are, how they buy, and key buying criteria. In return, you will enjoy a competitive annual salary with an excellent benefits package and genuine growth and development opportunities.
Key responsibilities:
- Conduct thorough customer insight and research, becoming the authority on customer demographics, purchasing behaviours, and key buying criteria.
- Analyse the competitive and market landscape comprehensively.
- Identify and understand key market and channel trends, devising effective penetration strategies to enhance the end-user experience.
- Develop and oversee a customer-centric go-to-market strategy tailored to the category.
- Establish segmentation, targeting, and positioning plans to effectively reach target audiences.
- Determine range policy and coverage needs based on market indicators.
- Lead market launches of new products, securing optimal customer shelf-space.
- Strategically plan and implement marketing tactics throughout the product lifecycle.
- Craft key messaging to differentiate products/services from competitors.
- Drive the development and execution of category communications and content marketing plans in collaboration with the marketing communications team.
- Define and oversee the creation of appropriate category support materials in partnership with the communications team.
- Implement tactics to achieve revenue, profitability, and market share growth for the category.
- Utilise key financial and economic indicators to inform strategic decisions.
- Serve as the category Subject Matter Expert (SME), providing sales training and knowledge transfer to customer-facing teams.
- Lead process development and implementation as a marketing leader.
Key Skills & Experience:
- Degree or qualification in Marketing or a related field.
- Previous experience in Category, Product, or Trade Marketing.
- Proven track record of working in a marketing capacity in a multi-country role.
- Experience within Tier 1 automotive suppliers or OEMs is advantageous.
- Strong understanding of key economic indicators, financial drivers, and business metrics to formulate effective strategies.
- Demonstrable capability in translating trends, data, and insights into actionable marketing strategies.
- Excellent communication skills.
- Collaborative team player with meticulous attention to detail.
Additional Information:
- Hybrid working 3 days in the office, 2 days working from home
- 25 days Annual leave
- 8% Annual Bonus
If you would like to apply for this opportunity, please submit an up-to-date CV including details about your current or most recent salary and your availability/notice period. You can also call Daniel Marlow on 01926 699276 for a discreet and confidential discussion about the role, Alternatively, click on the link and go to my contact information https://www.linkedin.com/in/danielmarlowrecruitment/
