Content Director

Main Responsibilities:

• Plan, manage and deliver the content strategy for The Firm’s institutional businesses. Covering product and non-product orientated content.
• Lead, develop and deliver a content strategy that supports and promotes the priority strategies and investment themes, with a brand awareness, corporate responsibility and ESG overlay.
• Work closely with senior Marketing team, to build a strategically aligned steady flow of multi-format, highly targeted content to meet the needs of institutional and wholesale client audiences to be deployed via a range of methods (e.g. email, event materials, digital content, placed content, advertorials, social media etc), through targeted or ongoing campaigns.
• Working with the digital and marketing specialists to plan and deliver a schedule of website content that echoes business priorities and messaging, customising the content specifically for web consumption, including SEO considerations. 
• Develop strong and collaborative relationships with related internal teams and external agencies. 
• Proactively support marketing projects, both from a content perspective and more broadly to ensure the team delivers highly successful projects that align to strategic priorities.
• Provide editing support and guidance across the team as required. 
• As required, drive the development of product-specific marketing materials in partnership with relevant stakeholders to bridge the gap between desk-led content and editorial pieces, tailoring content to meet the specific needs of wholesale and intuitional readers. 

Key Requirements:

• Develop strong relationships with the regional content and marketing teams. Champion content with these teams and disseminate content from other regions. 
• Use analytics to improve content and communications style, leveraging test and learn approach, and always seeking continuous improvement in how content is consumed by target audiences.
• Build strong partnership relationships with investment teams and key C-suite stakeholders to produce content that meets requirements for target audiences.
• Become a trusted partner to these teams, demonstrating a strong understanding of both businesses’ strategies and topical themes. 
• Continuously strive to improve or introduce process efficiencies and champion automated and digital solutions across the remit of the role. 
• Partner with wider stakeholders to leverage content and wider stakeholders to find opportunities to work collaboratively to the benefit of the business.
• Work closely to create streamlined and efficient Compliance approval processes and develop a best-practice culture. Scrupulously manage the sign-offs of content. 
• Significant experience of developing and delivering content strategies, with an editorial mindset
• Feed into/support the planning and execution of collateral for new product launches. 

• Oversee or manage the deployment of content through the SharePoint, Seismic, and any other relevant platforms.
• Support the design and brand implementation of content, working to creatively bring the content to life.