Content Marketing Executive

Content Marketing Executive

An exciting opportunity has become available for a talented and dynamic Content Marketing Executive to join our team in Glasgow City Centre. The successful candidate will be responsible for planning, producing and optimising content across various digital platforms to enhance brand visibility, engage our target audience, and drive business growth.

As our Content Marketing Executive your main duties will involve:

• Producing regular, relevant, and engaging content across multiple channels, to include but not limited to website copy, blog articles, social and email content.
• Delivering compelling copy that resonates with our target audience and reflects our core values.
• Helping to implement SEO best practices to enhance the visibility of content and improve search engine rankings.
• Supporting the Content Marketing Manager in planning, producing and monitoring the overall content strategy.
• Developing briefs for relevant video content and working closely together with our in-house videographers to produce high-quality assets.
• Collaborating with the wider Marketing team to ensure that content is aligned with brand messaging and objectives.
• Conducting market research to identify trends, competitor strategies, and opportunities for content improvement.
• Providing day-to-day support to the team with any copy or content related tasks.

 Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in content creation and management.
• Understanding of digital marketing, SEO, and social media trends.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced environment and prioritise workflow effectively.

What’s in it for you?

• Competitive salary
• Free or discounted optical products/procedures
• Career progression
• Modern working environment with superb technology support

Please apply now by uploading your CV.

This is a fantastic opportunity to join a global organisation where you will have the opportunity to grow and develop within a professional working environment.

Optical Express is an equal opportunities employer.