AddressDESCRIPTION
Amazon Business is seeking an enthusiastic and self-directed, Content Marketing Manager for Germany to work closely with Amazon Business stakeholders to create and localize marketing content (blogs, customer stories, videos, webinars, event messaging, etc.) designed to increase engagement with prospects and customers across the various stages of the buyer’s journey, including value propositions and key messaging frameworks by (sub)vertical/industry and solution. This role will work in a highly matrix organization, partnering with the EU marketing teams to identify and deliver actionable ways to increase adoption of solutions by various customer segments via multiple channels.
The ideal candidate is a strong writer, fluent in both English and German, earns trust through performance and relationship building, and thinks strategically and analytically about customer challenges and how to align our messaging. This individual will also assess content gaps and work to build assets to fill those gaps for the local German market. The right candidate should have a strong record of delivering results timely and effectively.
You will be part of the Amazon Business EU Marketing team, responsible for Amazon Business’ messaging in Germany and will work closely with product marketing and marketing partner teams including digital, field, and regional marketing.
This role will be located in London, UK.
Key job responsibilities
• Serve as the subject matter expert for the German market for our broader Amazon Business stakeholders, in addition to owning the management, deliverables, and reporting of marketing materials.
• Develop and align customer journeys with relevant content, campaigns, activities, and initiatives for each solution and ensure cross-functional Amazon Business teams are aligned to these journeys.
• Identify and package relevant marketing materials based on defined customer journey maps with the objective of helping new customers progress through their procurement lifecycle.
• Apply content and product marketing best practices for each customer segment and identify opportunities to improve the customer experience across multiple channels and teams.
• Ensure Amazon Business marketing partner teams are equipped with messaging, assets, and offerings to effectively engage customers and address their challenges.
• Build strong relationships across with Global and Geo (North America, Europe and Asia Pacific) Marketing teams to ensure efforts are aligned with other content strategies and objectives, including localizing Geo-relevant content.
• Provide clear, consistent, and frequent communication to stakeholders to ensure clarity on content activities, status, goals, and results.
• Deliver detailed updates via regular business reviews which showcase key metrics and KPIs reflecting content performance.
About the team
We stand at the intersection of tech and retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Our customers include all type of businesses ranging from individual professionals to small businesses to large institutions (and everything in between). Our business customers have different needs than the traditional Amazon customers so we are reinventing everything from how we display our selection, price our products, and provide the right customer experience.
We are open to hiring candidates to work out of one of the following locations:
London, GBR
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- Experience creating visual assets for digital, mobile, and social
- Experience building, executing and scaling cross-functional marketing programs
- Business fluent in English and German
PREFERRED QUALIFICATIONS
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing or working within cross-functional marketing and creative teams
- Basic knowledge of Salesforce and Pardot preferred
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need an adjustment during the application and hiring process, including support for the interview or onboarding process, please contact the Applicant-Candidate Accommodation Team (ACAT), Monday through Friday from 7:00 am GMT - 4:00 pm GMT. If calling directly from the United Kingdom, please dial +44 800 086 9884 (tel:+448000869884). If calling from Ireland, please dial +353 1800 851 489 (tel:+3531800851489).
