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SalaryAt Wise, we've got a clear mission - money without borders. Built by and for people who live global lives. We're at a genuinely exciting time. Building more transparent and convenient ways to pay and get paid has never been more important in achieving our mission.
We're looking for an experienced Creative Strategist with a strong knowledge in performance and direct response (DR) creative.
Your mission:
As part of the Insights & Planning team within Brand & Creative, you will act as a commercial partner to our Media and Creative teams.
You'll work on global performance campaigns across the UK, Europe, the Americas, and APAC markets. Helping solve how Wise can deliver world-class DR creative across these markets.
In this role you'll:
- Live and breathe paid social and display creative - providing a strong point-of-view on how Wise should be optimising each channel and how to deliver world-class creative
- Lead Wise's ongoing creative strategy for paid social and display in all markets for mid/lower funnel - driving our test & learn agenda, interrogating data, interpreting and presenting insights, and translating this into compelling creative briefs
- Along with our in-house Media team, be responsible for overall performance of paid social and display creative globally - ensuring the creative is on brief and hits KPIs
- Build tight relationships with our in-house Creative, Insights & Planning, Paid Digital, and Regional Marketing teams - investing time in understanding their challenges and presenting opportunities for DR channels and creative to solve these
- Proactively whipping up energy across the Global Marketing team to build excitement, credibility and trust in the channels you own - ultimately leading to inspiring, impressive and effective creative work
- You have a deep understanding of how DR performance channels work, (especially Meta, TikTok, Google and The Trade Desk), along with a strong understanding of the role of brand and creative.
- You'll have a solid understanding of when to use brand creative vs leaning on UGC
- You will be adept at navigating the intersection of data and creativity - very confident with numbers and analytics, but with an excellent instinct for powerful and effective digital creative.
- You will act as the intermediary between Media and Creative teams, translating numerical insights and business requirements into clear, actionable, and inspiring creative briefs.
- You have excellent knowledge of how creative drives commercial results at the conversion stage of the marketing funnel, and are well-positioned to keep the Wise Marketing tribe up-to-date with the latest creative and platform trends and developments
- Are a strategic thinker with experience in driving excellent DR creative
- Thrive in bringing clarity and excitement to uncertain environments
- Enjoy being a leader and expert in your specialist area
- Experience of using G Suite & Slack
For everyone, everywhere. We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs .
Keep up to date with life at Wise by following us on LinkedIn and Instagram .
