CRM Executive

Company Description
Wise is a global technology company, building the best way to move and manage the world's money. Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their life easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.
More about our mission.
Job Description
The team. The CRM team at Wise is expanding to consolidate our efforts to develop our global B2C lifecycle communications. We're all about bringing value to our customers who deserve first-class communications so they make the most of their Wise account that helps them save money and avoid the terrible exchange rates from traditional banks.
The role. We're building money without borders for people and businesses and we need your help to make our referral customer comms best-in-class.
CRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business.
We're problem solvers - we work with our Product, Marketing Tech, Analytics and UX Research teams to define and execute the strategy for product and marketing customer comms, across multiple channels (email, push notifications, in-app messages)
So we're looking for a CRM executive to join and help drive forward our plans for our Card & Account team. The CRM executive will own, help shape and deliver the communications strategy for Wise's customers: from engaging and exciting product launches, to testing and building our lifecycle communications.
The role will be based in London and will deliver best-in-class customer communications, following best practices agreed with the CRM team and your lead.
Your mission.

• Own the end-to-end execution of cross-channel campaigns (e.g. product changes, marketing, lifecycle, transactional comms, surveys etc.) using email, push notifications and in-product messages.
• You'll bring growth by delivering high-quality work for your defined projects and campaigns. You'll get to work closely with one or more CRM Manager(s) and other stakeholders (Product Specialists, Researchers, Analysts, etc.).
• You will be responsible for executing and managing the day-to-day operations of the CRM platform and have an impact on team KPIs. You will contribute to the development and implementation of CRM campaigns and strategies, analyse customer data, and provide insights to drive effective marketing and product support initiatives.
• You can take part in projects that go beyond the remit of your current role, under the guidance of your lead.
• Apply product knowledge to drive the right decisions, correct channels and right approaches to take when talking to our customers
• Responsible for email calendar management, deliverability and monthly reporting
• Implement the localisation process for Wise's international campaigns

Qualifications
About you.

• You have junior - mid level experience in CRM
• You have experience working with multiple stakeholders at different levels of seniority.
• You have excellent communication skills and strive to have a customer-first mindset
• You're analytical and eager to learn and develop
• You're a self-starter with strong attention to detail.
• You know how to navigate both structured and unstructured tasks
• You understand CRM basics and possess basic HTML knowledge
• You're not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a preference for working in a collaborative environment.

Additional Information
For everyone, everywhere. We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Every Wiser should feel that they can be themselves at work.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to share their contributions towards mission zero and able to progress in their careers.
Having diverse teams that reflect our diverse customer base helps us build a better product. We can be more creative and empathetic to our customer's needs and make sure we leave no-one behind on our journey to mission-zero.
For everyone, everywhere. We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs .
Keep up to date with life at Wise by following us on LinkedIn and Instagram .