CRM Executive

The Talent Set are delighted to be working with a fantastic HE organisation to find them a CRM Communications Officer on an interim basis for a 1-2 months with a start ASAP. 
The role is an exciting opportunity to join on during exciting time for the university. This candidate will be someone that has good understanding and knowledge of CRM processes and has a working knowledge of the customer journey.
Key responsibilities include:

• Create, plan and deliver a calendar of engaging communications for the targeted audience, ensuring there is a positive measurable impact on student recruitment activity.
• Take ownership of particular projects, involving the student journey – this could be across student marketing, digital, brand.
• Ensure alignment of the organisations key messaging and the appropriate marketing campaign
• Support on delivery of multi-channel communications campaigns for student recruitment events.
• Develop content and digital asset requirements for email communications and online conversion activities.
• Carry out segmentation and marketing lead management.
•  Working closely with the CRM lead, ensure the integrity of data on the CRM system and report on this data.
• Liaise with stakeholders and the marketing department to develop strong relationships and good content ideas for future digital communications.

Person specification:

• Have a strong understanding of digital communications and strong use of a CRM system
• Excellent grammar and attention to detail
• Strong organisational skills and an ability to work to deadlines
• Previous working knowledge of CRM processes, including segmentation
• Experience of working with style guides and tone of voice guidelines
• A strong understanding of the principles of adapting communications to different audiences

What's on offer:
This role is offering a competitive day rate with a look to start this position ASAP. They offer a flexible working pattern, ideally attending their North London office 2-3 days a week. The post holder must have the right to work in the UK.
To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.
We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.