Address
Form of work
Salary£42,000
City – 1 day in the office per week
The successful candidate must have proven experience in a similar role, ideally within ecommerce or a media related company.
A fantastic opportunity for an experienced CRM Executive to join a globally renowned entertainment company in a brand new role.
You will be responsible for the development of a new CRM system for all B2C engagement across international markets, working closely with key stakeholders in brand communications, ecommerce and digital content.
The Role:
- Coordinate all B2C CRM activity across all stakeholders
- Create and optimize lifecycle, resign journeys and automations based on continual data analysis
- Segment customer data via progressive profiling and other tactics to develop highly targeted and personalized campaigns
- Maintain database to ensure all B2C campaigns are compliant with GDPR
- Work with the Paid Marketing Executive on effective acquisition campaigns and initiatives
- Work on activation strategy to grow data and establish ongoing content plans, optimizing landing pages and customer journeys
- Own the retention, reengagement and referral strategy with a view to developing a highly engaged audience
- Continually track and analyse results with regular reporting to key stakeholders and senior management.
- Coordinate content for newsletters and other automations with Publishing editorial, Website Editors and Content Marketers.
- Recent experience in a CRM focused role
- Experience within ecommerce, entertainment, media, or similar industry is essential
- GooglyAnalytics is highly desirable
- Data focused and insight driven, with an understanding of how to continually refine campaigns
- Salesforce experience is desirable, but not essential
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EQUAL OPPORTUNITIES Morgan Spencer Recruitment is committed to equal opportunities and actively seeks applications from all sectors of the community irrespective ce of gender, race, colour, nationality, ethnic or national origin, disability, marital status, sexual orientation, having responsibility for dependents, age, religion/beliefs, or any other reason which cannot be shown to be justified.
CONFIDENTIALITY: All applications are dealt with in strictest confidence and will be processed in accordance with the Data Protection Act 1998
Morgan Spencer Limited, registered in England & Wales No: 4254114
