Crm Specialist - Zing

Zing is a brand new fintech built to make international money worry-free for anyone who sends, spends, or converts international currencies. Zing has been developed within the HSBC Group to work for anyone, even if they don’t have a HSBC account. Zing is a separate brand and product so we can be an agile fintech whilst getting the benefits of having one of the world’s biggest international banks as a parent. 

Zing has recently launched in the UK and has ambitious plans to scale both within the UK and internationally at pace. For more details about Zing, please visit https://www.zing.me/.

We are looking for a CRM Specialist who will help us implement CRM strategies that enhance customer acquisition, retention, satisfaction, and lifetime value.

This role may be an ideal fit for a CRM Specialist presently working in banking or in a financial sector with a keen interest in multi-channel CRM campaigns (email, push messages, in app message) and automation. You will be part of a lean, yet energetic team working alongside the CRM Lead and other CRM Managers.

If you’re looking for a career that will help you stand out, join Zing by HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Zing by HSBC offers opportunities, support and rewards that will take you further.

Your responsibilities will include:

•     Plan, execute and optimise daily schedule of either single-channel or multi-channel campaigns.
•    Campaign Analysis: Regularly analyse CRM and email marketing performance metrics to identify trends, opportunities, and areas for improvement.
•    Conduct A/B tests to optimize email content, subject lines, and other campaign elements for improved performance.
•    Provide regular reports and insights to the CRM team and other stakeholders, highlighting the impact of CRM and email marketing efforts on business goals.
•    Support other CRM team activities and help other relevant teams / tribes where needed.

The ideal candidate for this role will have:

•    CRM campaign management experience.
•    Experience at using some of the CRM and email marketing platforms such as Braze, Salesforce, IBM Watson Campaign Automation, Hubspot, or Dotdigital.
•    Proven email building experience either via drag and drop editor or via html master template plus experience building push notifications and in-app messages campaigns.
•    Basic email HTML coding experience plus knowledge of liquid script.
•    Good understanding of data management, analysis and reporting.
•    Proficiency and ability to manipulate data, e.g. manual list creation, cleaning and upload via Excel or CSVs.
•    Experience in content localization would be welcome.
•    Exceptional communication and presentation abilities.
•    Previous experience in banking or financial sectors would be beneficial.

You’ll achieve more when you join HSBC.

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone - no matter their gender, ethnicity, disability, religion, sexual orientation, or age.
 
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse.
 
If you’d like to apply for one of our roles and need adjustments made, please get in touch with our Recruitment Helpdesk:
 
Email: hsbc.recruitment@hsbc.com
Telephone: +44 207 832 8500