DACH Marketing Director, International Client Marketing

Responsibilities

• Work with the International Client Marketing team to understand the marketing strategy for Europe and establish full strategic marketing plans for Switzerland, Germany and Austria.
• Work with the regional sales lead in the respective regions to understand the local market and clients in order to provide strategic direction and proactive marketing support for the wholesale channel.
• Define the campaign and product focus and deliver integrated solutions encompassing all marketing touch points.
• Manage the execution of marketing activities to support the sales strategy and goals in the respective regions.
• Provide direction and oversight to marketing specialists on the team who will help to execute certain marketing activities for the regions.
• Translate and transcreate content in German. This also involves proofing materials translated by external translation vendor for accuracy.
• Lead digital and execute content syndication programs for the region (email campaigns, social media, website) targeting key target audiences (fund selectors, private bankers).
• Leveraging technology, build personalized journeys for individual targets using a customized messaging approach. This includes ensuring the team is monitoring engagement on an ongoing basis and optimizing the approach along the journey.
• Brief local advertising needs (media plan, ad creative) and tailor messages to local markets in close collaborations with the local sales teams.
• Work actively with appointed key account manager at the media booking agency to ensuring best placements and maximise opportunities that might be tactical benefit to local markets regions.
• Partner with internal and external media partners to develop new assets such as videos, advertorials, articles
• Work with sales teams to outline conference sponsorship opportunities and seek commitment from affiliate partners.
• Work closely with the affiliate partners to coordinate roadshow activities and execute relevant planned events in the regions.
• Independently manage multiple projects and priorities and maintain comprehensive marketing plans and production schedules to ensure quality and timely execution of initiatives
• Set KPI’s with Sales and Marketing Leadership to drive measurable results
• Develop comprehensive creative briefs that define goals and objectives, target audience, key messaging and visual direction for all initiatives
• Lead projects and provide direction to Editorial, Design, Digital and Corporate Functional teams to ensure programs are properly developed and executed
• Validate and test new ideas based on research/industry trends, and collaborate with other marketing team members and external partners to gather competitive information and identify new opportunities
• Establish strong working relationships with Sale Leads, Product Management, Affiliated Marketing Teams, Legal and Compliance teams.

Qualifications

• Previous experience working in a sales-driven, multi-channel, distribution environment.
• Understanding of professional buyer and intermediary audiences in Europe.
• Strong knowledge of investment products, financial services industry and capital markets
• Ability to speak and write in German is a must. French language desirable.
• Ability to apply traditional as well as new and unique marketing approaches
• Strong written and oral communication skills
• Excellent attention to details
• Excellent organization skills
• Team player and able to work well under pressure
• An independent, self-starter with the ability to manage multiple projects and priorities simultaneously

Education/Experience

• 10+ years of marketing experience in the DACH region for asset management/financial services firm
• Bachelor’s degree
• Proficient in Salesforce and Microsoft Office products and Adobe Incopy and Indesign

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