Digital Analyst

More details

This role is responsible for the reporting and data analysis side of our new suite of digital products, inspiring people to engage with our mission, explore our science, horticulture and collections, visit our gardens and drive income generation through ticketing, donations and retail sales.

You will be responsible for setting up reporting on the new system so that we can accurately monitor our success in realising OKRs and the wider business benefits of the systems we are implementing. You’ll need to have a strong background in reporting and be comfortable in setting up tagging and tracking on e-comm sites using tools including Google Analytics 4 and Looker Studio. We will be looking to you to help us build a complete picture of our e-comm performance using a portfolio of analytics tools including GA4, Google Console, Hotjar, and potentially a future cookie-less analytics tool. Experience integrating social media and marketing data, alongside web and ecommerce reporting, would be useful, but not essential.

You will be confident analysing digital data, deriving and communicating insights and identifying opportunities that deliver against our goals. You will be comfortable advising on best practice and will bring your experience to guide us towards the right tools for the job and how to get the best out of them. You’ll take ownership of problems and prioritise effectively to find resolutions.

You’ll be part of an agile, multidisciplinary team, working creatively on one of the largest business system update programmes that Kew has undertaken. We are an organisation of smart, talented and passionate people. You’ll approach stakeholders and team members with curiosity and consideration, building shared goals that demonstrate the value of improved digital experiences to RBG Kew and get buy-in and cross-directorate support for our work.

This role will sit within the Digital Experience (DigEx) team. DigEx are responsible for improving the overall experience of RBG Kew by developing and managing a suite of user-focused digital products and channels. We want everyone to understand the power and beauty of plants, so we work with expert scientists and horticulturalists to share compelling stories that inspire people to visit our gardens and learn about our world-leading scientific work. We love to explore new ideas, technologies and approaches, always keeping the audience front-of-mind. We’re open, transparent and get the best results when we collaborate and learn from each other’s experiences.

The Digital Experience team sits within the Marketing & Commercial Enterprise directorate (MCE). Our directorate leads the development of audience strategy to drive visitor numbers and communicate Kew’s brand to the public through digital, marketing and PR activities. MCE is also responsible for visitor operations, catering, delivering a programme of events and bringing in additional revenue through commercial partnerships and licensing.

This role is based at Kew with the option of regular home working, subject to operational requirements.

The Royal Botanic Gardens, Kew (RBG Kew) is a leading plant science institute, UNESCO World Heritage Site, and major visitor attraction. Our mission is to understand and protect plants and fungi for the well-being of people and the future of all life on Earth.

We are working to end the unprecedented extinction crisis and to help create a world where nature is protected, valued by all and managed sustainably. We will achieve these goals by drawing on our leading scientific research, unrivalled collections of plants and fungi, global network of partners, inspirational gardens at Kew and Wakehurst, and our 260 years of history.

Join us on our journey as protectors of the world’s plants and fungi.

The salary will be £43,123 per annum pro-rata.

Our fantastic benefits package includes opportunities for continuous learning, a generous annual leave entitlement, flexible working to help you maintain a healthy work-life balance, an Employee Assistance Programme and other wellbeing support such as cycle to work scheme and discounted gym membership. We also offer a competitive pension, an employee discount scheme and free entry into a wide range of national museums and galleries, as well access to our own beautiful gardens at Kew and Wakehurst.

If you are interested in this position, please submit your application through the online portal, by clicking “Apply for this job”.

We are dedicated to equality of opportunity and welcome applications from all sections of the community. We are committed to interviewing disabled applicants who meet the essential criteria for the post.

No agencies please.