Digital Marketer Apprentice

Level 3 Multi-Channel Marketer

Company: Vital Parts

Full Address: Units 4 & 17, Palace Industrial Estate, Bircholt Rd, Maidstone ME15 9XU

Weekly Hours Worked: 38hrs a week.

Salary: 15,000 per annum

Please contact Rachel on Rachel.Harati@estio.co.uk or call 01133 500 333

About the company:

Vital Parts Ltd are a plastic and rubber component manufacturer, providing a range of products through custom moulding, dip moulding, over moulding and extrusions. We employ a wealth of technical knowledge and experience, striving to provide an excellent service. Our aim is to innovate the industry through an easy-to-use website, friendly support from our staff and a highly efficient order process, to meet your high standards every time you shop with Vital Parts.

Brief job description:

As a Digital Marketing Apprentice at Vital Parts, you will be an integral part of our dynamic team, responsible for assisting in the planning, execution, and analysis of digital marketing campaigns.

Job Description:

Under the supervision and guidance of experienced marketing professionals at Vital Parts, you will gain hands-on experience in various digital marketing channels and techniques.

This apprenticeship is designed to equip you with essential skills and knowledge to thrive in the fast-paced and ever-evolving digital marketing landscape at Vital Parts

Your duties and responsibilities in this role will consist of:

Campaign Planning and Execution:

• Monitor and track campaign performance, suggesting optimizations to enhance effectiveness.

Social Media Management:

• Monitor social media trends and identify opportunities to increase Vital Parts’ brand visibility and engagement.

Content Marketing:

• Contribute to the creation and distribution of engaging and SEO-friendly content for Vital Parts, such as blog posts, articles, videos, and infographics.

Email Marketing:

• Assist in A/B testing to optimize Vital Parts’ email campaign performance.

Search Engine Optimization (SEO):

• Learn and apply SEO best practices to improve Vital Parts’ website visibility and organic search rankings.
• Help conduct keyword research and optimize Vital Parts’ website content accordingly.

Data Analysis and Reporting:

• Assist in gathering data from various marketing platforms and tools to evaluate Vital Parts’ marketing efforts.
• Prepare reports on campaign performance and present findings to Vital Parts’ marketing team.

Market Research:

• Conduct research on industry trends, customer behaviours, and competitor activities to inform Vital Parts’ marketing strategies.

Communication and Collaboration:

• Work closely with other team members and departments at Vital Parts to align marketing efforts with the company’s overall business objectives.
• Stay up to date with digital marketing trends and industry developments to contribute effectively to Vital Parts’ marketing initiatives.

Qualifications:

To be eligible to study for a degree, typically candidates will have achieved grade C or above in at least five GCSEs, and at least two A-levels passes or any equivalent Level 3 qualifications

Any Level 3 Apprenticeship

Non-standard Entry with work experience:

Equivalent work experience (typically 2 years relevant experience at an appropriate level) – candidates may have previously been in a Digital Marketer role or be able to demonstrate a real passion and personal experience in digital marketing.

Relevant professional qualifications and/or work experience will be taken into consideration where the applicant has the judged potential to benefit.

Skills Required:

• Excellent written and verbal communication skills.
• Basic knowledge of digital marketing concepts (prior experience in marketing or related fields is a plus).
• Proficiency in using common digital marketing tools and platforms (e.g., Google Analytics, social media platforms).
• Analytical mindset and ability to derive insights from data.

Personal qualities:

• Strong passion for digital marketing and eagerness to learn and grow in the field.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively as part of a team.

Future prospects:

The role offers long term security and the opportunity to progress into a permanent position.

Training to be provided:

Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI, with training in how to:

• Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.
• Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.
• Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.
• Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.
• Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
• Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms.
• Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.