Digital Marketing And Data Solutions Lead

We believe in better. And we make it happen.
Better content. Better products. And better careers.
Working in Tech, Product or Data at Sky is about building the next and the new. From broadband to broadcast, streaming to mobile, SkyQ to Sky Glass, we never stand still. We optimise and innovate.
We turn big ideas into the products, content and services millions of people love.
And we do it all right here at Sky.

As a Digital Marketing and Data Solutions Lead, you will partner with MarTech, Data and Agency teams to ensure successful implementation of our technical Digital Marketing projects. The role will focus on driving incremental business value through technical innovation, AdTech integrations and building partnerships across the Sky Group. 

What you'll do

• Future-proof Sky’s advertising technology stack and Data strategy against industry and regulatory changes. For example, consumer privacy and cookieless future.
• Protect Digital Marketing sales revenue through constant evaluation and testing of emerging marketing technologies.
• Create robust business proposals that demonstrate the potential value of new technologies.
• Contribute to the successful technical deployment and management of CDP use cases within Digital Marketing in partnership with Agency, MarTech, Sky Data and Sky Media.
• Oversee accurate audience segmentation and activation from CDP across Sky products.
• Collaborate with Agency to drive data growth plan, including the identification and activation of new first party data sources across brand and trade.
• Review Agency data growth plan recommendations and ensure alignment with Sky’s vision.
• Explore and validate value exchange mechanisms for additional first party data collection via digital channels.
• Extensively document marketing vendor tagging on sky and contribute to cross-team process improvement across Sky.
• Collaborate ad run the relationship with our Brand Safety partner
• Act as AdTech expert within the digital team, supporting business use cases and delivering regular updates and training on industry trends.

What you'll bring

• 8+ years in technical Digital Marketing roles.
• Extensive experience testing alternative digital technologies relating to first-party data activation. For example, Clean Rooms, UUIDs, and cohort-based targeting.
• Deep understanding of the digital ecosystem and industry impacts, including experience with Ad Servers, DMPs, CDPs, analytics, tagging and Digital Marketing buying tools.
• Commercial mindset – able to create and drive business cases through stakeholders within the business.
• Good working knowledge of both tagging and analytics platforms
• A brilliant collaborator with an ability to work across a complex matrix organisation.
• Experience managing agency teams and maximising productivity from them.
• Strong ability to translate technical concepts to non-technical audience.