Digital Marketing & Communications Advisor

A pivotal role in preparing and executing both the content and the digital implementation plans for the Foundation’s Communications Strategy, as well as leading on communications-related activities and outputs on our training offer and other Foundation work.

At The Bell Foundation we work to overcome language barriers for people who speak English as an Additional Language in schools, adult learning settings, and the criminal justice system in the UK.

We were established in 2012 and since, have grown significantly and are now recognised as an expert in English as a Second or Additional Language. It is an exciting time for us and we are looking for a Digital Communications and Marketing Lead to support our efforts.

This is an exciting opportunity for someone who is motivated by our charitable vision, mission, values and programmes, and who is ready for their next step as a digital communications professional. You will fulfil a pivotal role in preparing and executing both the content and the digital implementation plans for the Foundation’s Communications Strategy as well as leading on communications-related activities and outputs on our training offer and other Foundation work.

More information about the role, including a job description and how to apply, is available in the application pack.

Person specification

Experience:

• Experience of working in a comparable role (4+ years) with a proven track record of successful communications across a wide range of disciplines and platforms with particular emphasis on planning, executing and analysing the impact of digital content and activities.
• Experience of creating engaging content on a variety of digital platforms including websites and social media.
• Experience in redeveloping, managing and maintaining websites.
• Experience of developing and maintaining effective digital systems including Content and Customer Management Systems (CRM and CMS), email marketing, webinar and online platforms (Eventbrite, Mailchimp, Survey Monkey, Google Analytics).
• Experience of growing brand and engagement through social media content creation and management (X, LinkedIn).
• Experience of using Adobe InDesign (or similar) to create and manipulate images is an advantage.
• Experience in development, roll out and evaluation of paid social media campaigns and other Digital Marketing approaches (e.g., Google AdWords).
• Experience of working with MS Office, including Outlook, Word, Excel and PowerPoint.
• Experience of day-to-day relationship management with external partners and contractors.
• Experience of managing budgets to deliver digital solutions that are value for money and meet the needs of the organisation and users.

Personal skills/qualities:

• Excellent written communication skills, including writing content for different media (website, consent emails, social posts). Ability to absorb and convey complex issues succinctly, in an accessible format, and tailored to different internal and external
• Excellent verbal communication skills in order to present compelling and persuasive cases to, and achieve buy-in from, internal team members and the senior management team.
• High standard of accuracy and attention to detail.
• Able to multitask and to work at pace to meet tight deadlines.
• Time management, organisation and project management skills are essential, as well as the ability to plan ahead.
• Strong interpersonal skills, confidence and the ability to work, communicate and listen effectively at all levels internally and externally with partners and senior stakeholders.
• Proactive, solution-focussed, innovative, and self-motivated individual with a can-do attitude, able to think laterally and creatively about opportunities, projects and design.
• A team player, able to work both on own initiative and as part of a team.
• Excellent digital skills and knowledge of current and future trends in digital and technological solutions.
• Excellent numerical skills with the ability to understand and present communications key performance indicator data.
• Knowledge of GDPR regulations, as well as integrity and discretion over confidential information.
• A commitment to the Foundation’s vision, mission and values.