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SalaryFull time/37 hrs a week/permanent
Location: Huntingdon or London & Home working
Anglian Water offers a flexible approach, this role offers you the flexibility to work from home and from an Anglian Water office. Your based location would be at one of our offices in either London or Huntingdon. You would be required to work in the office 1-2 days per week.
Refreshingly different careers
As the Digital Communications Planning and Content Manager within our Corporate Communications team, your role is pivotal. You should possess extensive understanding of digital channels and content creation, demonstrating the ability to unearth and translate stories into impactful content aligned to our corporate communications strategy. With a strategic head, you will devise a compelling content strategy for key corporate digital platforms to influence stakeholders and reshape Anglian Water's reputation, ensuring a regular cadence to corporate Digital Communications.
In addition to driving a variety of different stakeholders to think differently about our organisation and the sector, you will help to safeguard Anglian Water's online reputation – horizon scanning for issues and using excellent judgement to offer up management strategies and solutions. You’ll put forward well considered proactive suggestions, campaigns and approaches that support our communications objectives, working with Directors and other senior members of staff as needed to secure content such as talking points, thought leadership pieces.
Working with digital experts in marketing, you optimise both organic and paid initiatives to achieve best return on investment. You will collaborate closely with the Media team, Public Affairs team, Marketing team, and Digital Customer Service Team to identify and track potential concerns and address them proactively. A key project will be reshaping the corporate website navigation and content, ensuring it serves up relevant content for users and is optimised accordingly to support business objectives.
As a valued employee you’ll be entitled to:
- Competitive pension scheme – Anglian Water double-matches your contributions up to 6%
- Personal private health care
- Annual bonus scheme
- 26 days leave, rising with service + Bank Holidays, with the option to swap Christmas and Easter holidays for those celebrated by your religion
- Life Cover at 8x your salary
- Personal Accident cover – up to 5x your salary
- Flexible benefits to support your wellbeing and lifestyle
- Paid time off when you’re physically and mentally unwell
- Lots of great benefits including 20% off new EE mobile contracts, discounted cinema tickets and a Cycle2Work scheme
- Free parking at all offices, site and leisure parks
- Lead and create the corporate social media plan for Anglian Water, primarily via LinkedIn and Twitter, collaborating with the Social Media Manager in Marketing for alignment with customer plans.
- Form content plans, ensuring our corporate social media channels are populated with relevant, interesting and informative content for our stakeholders, working with the wider Corporate Communications team and Marketing team on ideation and editorial sessions
- Manage the creation of digital assets (from concept through to fully developed outputs) to bring our corporate stories to life
- Manage the digital comms budget to create the necessary content for the year and optimise reach through paid
- Work with Marketing on the optimisation of channels using both organic and paid, and maintain influencer relationships to meet business objectives
- Support Board colleagues in the creation and delivery of their Executive social profiles - seeding thought leadership pieces on key social channels as part of the overarching plan, and arranging ghost writing or commissioning content as necessary
- Horizon scan across a breadth of digital forums to flag emerging issues and reputational risks/opportunities to relevant Comms colleagues eg Head of Corporate Communications, Media Team, Social Media Manager (Marketing) etc. and play a key role in determining and executing the digital response
- Utilise social monitoring/analytics tools to provide regular progress reports and as a source of insight for future activity and areas of improvement
- Evolve and manage ongoing reporting processes, with the performance team, to give visibility to the business around performance of content and social metrics
- Maintain the brand tone of voice and design guidelines in all copywriting and communications
- Educated to Degree level (or above) or equivalent industry experience
- Experience managing social media organic and paid
- Experience on demonstrating performance and using data and analytics to evolve plans and be effective
- Extensive experience in Social Communications / Marketing
- Experience working at a strategic and pan-organisational level in a distributed and / or matrix environment
- Experience (and confidence) of senior stakeholder management in a corporate communications and marketing context
- Experience of crisis management
- Comfortable operating in a fast-paced environment
- Experienced in pushing back constructively, particularly working with senior stakeholders.
- Experience of the Utilities sector is desirable
- Excellent communication skills (written and verbal)
- Excellent judgement in the corporate communication space
- Solid knowledge of all social channels and metrics
- Creative and skilled in developing brilliant copy and video/photography for social channels
- Understanding of corporate issues and industry factors affecting reputation
- Can optimise paid activity to get optimum return on investment
- Understanding and experience of coordinated strategic communications
- Excellent attention to detail, strong analytical and planning skills
Join us and make a difference. Our customers come from a wide range of backgrounds, and we think our workplace should reflect that. We are committed to making sure all our colleagues feel they belong and are supported to succeed. Together with our fellow water companies, we are committed to the Social Mobility Pledge; we are also a signatory to Business in the Community’s Race at Work charter; we hold the Armed Forces Gold Covenant for Employers; we are an accredited Disability Confident employer and we play a leading part in the Women’s Utility Network.
Closing date: 1st April 2024
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