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Are you passionate about B2C marketing, but want to dive into the fast-growing B2B space? Join Expedia Group’s Partner Growth Marketing team. Our team works directly with some of the world’s most established online travel agencies, airlines, hotel chains, and financial institutions.
In your role as Growth Marketing Manager, you are a deeply data driven individual who feels at home working with data to produce insights that you can leverage drive growth through various online marketing channels. In particular, you will help us scale up our in-house SEO offering, and also support across other marketing channels within the team such as CRM.
What you'll do:
- Devise and deliver performance marketing initiatives for our top partners, either by supporting them with initiatives that they execute on their side, or by executing on initiatives in-house
- Partner with SEO, product and technology teams to develop new marketing features and solutions at scale with a focus on technical, content and mobile.
- Use expertise in web analytics to benchmark performance, identify digital marketing or user journey optimization opportunities, and turn these into concrete, accurately sized proposals that get colleagues and partners on board.
- Use your experience in SEO dataset analysis to identify, size and prioritise data-driven SEO optimization opportunities from a range of sources including digital analytics platforms, search console data, keyword insights, semrush, etc.
- Actively support the on-going optimization of data utilised across multiple channels, including PII data across CRM.
- Partner with commercial and finance teams to forecast partner marketing performance and develop business cases for new initiatives.
- Build and disseminate reporting both internally and to partners to ensure digital performance and growth opportunities are well understood for various levels.
- Proactively share industry news, best practices, comparative and competitive reviews, and stay on top of evolving marketing technologies.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
