Temporary Digital Marketing Communications Specialist

Your new company
Hays are supporting a leading organisation based in Peterborough, who are looking for a Temporary DigitalCommunications Specialist. This is on a full-time temporary basis for circa 8 months and can be based x2 per week in their office in Peterborough.
Your new role
Working within the global communiations team to strengthen both the current digital activity and introduce new channel activity with new MarTech platforms. Responsibilities will include but are not limited to:

• To execute our global Digital Marketing strategy and provide recommendations for our digital activity based on data-driven insights
• Support in campaigns; planning through to measured tracking of key digital activity throughout sales funnel, including:
• Email marketing - database management and segmentation, campaign execution
• Social media - planning and deriving engaging content and advocacy
• Search/SEO - SEO strategy and performance
• Webinar - deliver webinar channel activity
• Website - user experience and optimization
• Trade/Affiliate - understanding and implementing partner opportunities
• Paid advertising - reviewing opportunities for search and social paid advertising
• Utilizing key MarTech platforms, including Salesforce, Google Analytics, Datorama, Moz, Eloqua, social media platforms and Sprout Social ,website content management system Drupal.
• Define digital channel best practice and recommendations for channel/activity gaps and continuous improvement
• Supporting in content marketing strategy and providing recommendations for engaging content, optimized for channel type
• Analyse and communicate regular insights to wider marketing team and report on campaign performance
• To support in planning and execution of upcoming projects
• Continually review MarTech platform opportunities and improve usage of existing MarTech platforms
• Stay on the leading edge of emerging digital communication trends and learn how to use them effectively to meet communications goals.

What you\'ll need to succeed

• Multi-channel experience
• Project management and execution skills
• Understanding of marketing technology (MarTech) platforms
• Digital data understanding
• 3-5 years minimal level of relevant work experience required
• Good communication skills
• Ability to analyses data and drive insights
• Strategic and proactive nature

What you\'ll get in return
Based in Peterborough office x2 per week
Temporary opportunity to work with large organisation for a period of circa 8 months.
Hourly rate: PAYE £17.60 - 20.19
37.5 hours per week
What you need to do now
If you\'re interested in this role, click \'apply now\' to forward an up-to-date copy of your CV, or call us now.
If this job isn\'t quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.

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