Digital Marketing Executive

Digital Marketing Executive

Temporary role starting asap until 31st July 2024

Working 37hrs, this role will home based role with adhoc meetings on campus

Paying between £15.85 - £17.65 per hour, equates to £30,487 - £33,966 per annum dependent on experience

Discover the unique opportunity to work with our client at the Open University, a distinguished public Distance Learning and Research University. As one of the largest universities in the UK for undergraduate education, they are at the forefront of innovation and education excellence.

They are looking to recruit an experienced Digital Marketing Executive to join their Business & Development Unit which aims to create and implement a profitable commercial and international strategy for the Open University. This role sits within the B2B Marcomms team and covers a variety of marketing and communication activities to help the BDU to hit its business targets.

Key Responsibilities

• Work on some key website projects, e.g. user experience improvements, website analytics, SEO optimisation and new functionality, overall driving inbound marketing leads.
• Produce and review a variety of pieces of written content for internal and external audiences to ensure they are on brand and are optimised for that marketing channel and audience.
• Make content updates to the website via CMS, including creation and editing of webpages.
• Collate and adapt content for, build and send emails to our database using our CRM Pardot.
• Support on CRM activity such as lead uploads, building automation rules, building campaigns and forms on Pardot.

Experience and Skills

• Experience of Digital Marketing necessary - ideally within B2B environment
• An intermediate level skill in either CMS or CRM is necessary - we are happy to consider candidates with specialism in either field, with a view to building skill in the other area. Candidates with both are ideal.
• Excellent written and face-to-face communication skills: strong spelling and grammar and an understanding of different styles for different audiences and purposes..
• An understanding of different social media channels and their audiences.
• Proficient in using Microsoft Office & SEO knowledge desirable.
• Experience of website or email analytics desirable.
• Pardot / Salesforce /Drupal CMS experience desirable.

The client promotes diversity in employment and welcome applications from all sections of the community.

Manpower will support your learning and development through - MyPath, our exclusive upskilling and development programme that you can opt into as an actively assigned Manpower associate, this will provide you with access to 1000's of courses and a range of exclusive discounts across over 100 high street brands.

If you feel this is the role for you, please apply online, or call Sophie Holmes on .