Digital Marketing Executive

Job Description

Digital Marketing Executive

Location - Leighton Buzzard

Monday - Friday - 8am - 5pm

Salary - £25k - £30k

n
• Competitive holiday
n
• Staff Discount
n
• Free onsite parking
n
• External company benefits and discounts
n
• Hybrid working available after the first 3 months of employment
n

Major Recruitment are currently recruiting for an experienced Digital Marketing Executive to join one of our clients based in Leighton Buzzard. You will be joining a small and friendly team, working within a great team culture.

Our client Specializes, in Garden, Groundcare & Agricultural equipment. With the expansion of the business in recent years, the requirement for an excellent eCommerce presence has become less of a desire and more of a necessity.

Duties -

n
• Maintain, and update the company's WooCommerce-based website to ensure optimal performance and user experience.
n
• Implement strategies provided by the eCommerce manager to improve website functionality, design, navigation, and overall user experience.
n
• Monitor and analyse website performance metrics, including traffic, conversion rates, and sales, to identify areas for improvement and growth.
n
• Collaborate with cross-functional teams, including customer service and marketing, to ensure a seamless customer journey from product discovery to purchase.
n
• Work with eCommerce manager to research market trends and competitor activities to identify potential opportunities for product and service expansion.
n
• Coordinate with the marketing team to optimise landing pages, promotions, and campaigns for improved conversion rates.
n
• Create email marketing campaigns for segmented customers to retain customers and create new customers.
n
• Demonstrate a basic understanding of HTML and CSS coding.
n

Experience

n
• Experience within a Digital Marketing environment for 1+ years.
n
• Knowledge of using WooCommerce and other eCommerce platforms.
n
• Basic understanding of SEO principles and best practices.
n
• Basic understanding of PPC principles and best practices.
n
• Strong understanding of Email Marketing and customer segmentation.
n
• Excellent communication skills, both written and verbal.
n
• Ability to work independently, plan, and prioritise workload based on business needs.
n
• A positive and proactive attitude, with the ability to work in a fast-paced, growing start-up environment.
n
• Analytical skills using systems such as google analytics, WooCommerce analytics.
n
• Basic knowledge of the gardening or horticultural industry is a plus but not essential.
n

Please apply if you have the above skills and looking for a new opportunity.

INDKB