Digital Marketing Executive

Your new company
Hays are recruiting a Digital Marketing Executive on behalf of a global engineering company in Cookstown. This is a great opportunity to join an innovative international company with a passion for sustainability.
Your new role
As Digital Marketing Executive, you will be responsible for:
* Creating and executing monthly content calendars for social media channels.
* Oversee, track and improve the social media channels and keep abreast of the current social media landscape
* Designing and executing regular e-mail marketing campaigns using marketing software and analyse and reporting on the campaign performance and KPIs
* Provide data analysis and ongoing digital analytical reports using various insight tools
* Collaborate with Manager to create and execute Digital Marketing campaigns to support the annual events calendar across all regions
* Manage the website and regularly updating content using the CMS and implementing the digital content marketing strategy
* Assist management in managing and delivering webinar activity across all regions
* Work collaboratively with the wider marketing team to deliver and implement Digital Marketing campaigns on time and on budget
* Support the design and delivery of quarterly content and Digital Marketing plans
* Provide regular evaluation and assessment on the return on investment for various Digital Marketing activities across the year, providing reports as required
* Track competitor activity online, especially across social media channels, providing regular reports to the marketing team, providing regular reports to the marketing team
* Conduct research into the industry and analyse data on customers and market segments that would help in the development of global sectoral brand plans
What you'll need to succeed
* Degree qualified in Business, Marketing, English or a related subject, desirable if you are certified in Digital Marketing or working towards a qualification from a recognised body such as CIM or DMI.* 3+ years experience in a similar Digital Marketing role.
* Proficient in Microsoft Office, particularly Excel and PowerPoint.
* Experience creating and managing engaging content for various social media channels.
* Familiar with Canva or graphic design software
* Experience of creating, executing and analysing email marketing campaigns.
* Experience using CMS to update web content.
* Experience using a CRM system to keep customer and prospect data up to date
* Experience using data and analytics software such as Google Analytics to produce reports.
* Demonstrable organisational skills and the ability to manage and prioritise multiple tasks.
* Excellent communication and interpersonal skills.
* Proven record of identifying and implementing process improvements and ability to collaborate and influence across different departments.
* You will be detail-oriented and accurate, and work efficiently and meet deadlines. You will be self-motivated and proactive and open to learning and adapting to new situations, as well as creative and resourceful at problem-solving.
Desirable:
* Experience with digital advertising systems such as Google Ads, Bing Ads, LinkedIn Ads and Facebook Ads.
* Understanding of core Digital Marketing concepts such as SEO, content marketing, link building, email marketing, digital PR and PPC & display advertising.
* Experience using SEMRush or Ahrefs.
* Experience of using the Adobe Creative Suite and video editing software such as Premiere Pro, CapCut or InShot.
* Experience of working with webinar software such as BigMarker, Zoom or Go To Webinar.
* You speak a second language
What you'll get in return
Salary of £26,000-£30,000 per annum, hybrid working, health cover, great annual leave, pension, development and learning opportunities, and opportunities for global travel.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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