Digital Marketing Executive

Digital Marketing Executive
Onsite - Wirral
£25,000 - £35,000
We are seeking a well-organized and detail-oriented Digital Marketing Coordinator to fill a thrilling position at our recently established Head Office in Bromborough. In this capacity, you will play a vital role in supporting the implementation of Digital Marketing campaigns across various channels, including email marketing, in-house systems, CRM, and other e-commerce tools.
Your collaboration with our Commercial Team will be essential in ensuring the timely and budget-friendly delivery of campaigns that meet performance objectives. The preferred candidate will possess a solid grasp of Digital Marketing channels, prior experience in-house or with external agencies, and a keen eagerness to expand their expertise in this domain.
Job Summary:
We are in search of an organized and detail-oriented Digital Marketing Coordinator to become a valuable member of our team. This role involves supporting the execution of Digital Marketing campaigns across multiple channels, including email marketing, in-house systems, CRM, and other e-commerce tools. Your close collaboration with internal teams and stakeholders will ensure that campaigns are delivered on schedule, within budget, and aligned with performance goals. The ideal candidate should have a fundamental understanding of Digital Marketing channels, experience working in-house or with external agencies, and a strong desire to learn and progress in this field.
Responsibilities:
Collaborate with internal teams and stakeholders to devise and implement data-driven marketing strategies that align with business objectives.Work alongside divisional account teams and other internal units to ensure coherence between marketing campaigns and business goals.Assist in managing relationships with external suppliers and agencies.Contribute to the creation of marketing personas and buyer journeys to guide campaign planning and messaging.Support the execution of Digital Marketing campaigns across various channels, including social media, SEO, SEMRush, email, and content marketing, as well as in-house systems, CRM, and other e-commerce tools.Participate in content creation and scheduling for social media and email marketing, utilizing platforms like Hootsuite, Sprout Social, and/or Mailchimp.Monitor campaign performance and contribute to reporting using analytics tools such as Google Analytics, Adobe Analytics, Mixpanel, Amplitude, and/or Tableau.Conduct competitive analysis and market research to inform campaign development and messaging.Assist in managing and optimizing email marketing platforms such as Mailchimp, Constant Contact, and/or Campaign Monitor.Support in organizing and managing Digital Marketing assets and files.Assist in managing and optimizing marketing automation tools such as HubSpot, Marketo, Pardot, Eloqua, and/or Act-On.Utilize AI-powered tools like chatbots, predictive analytics, and personalization engines to enhance response and engagement in campaigns.Conduct A/B testing to optimize campaign performance and identify improvement opportunities.Collaborate with in-house systems, CRM, and other eCommerce tools to oversee campaigns, enhance overall Digital Marketing effectiveness, and contribute to website functionality improvement.Implement strategies to boost website traffic, lead generation, and conversion rates.Oversee the email marketing program, involving creating newsletters, automating campaigns, and evaluating the success of email initiatives.Manage the company's social media accounts, including content creation, post scheduling, and monitoring social media channels.Collaborate with divisional account teams and internal units to ensure campaign alignment with business objectives.Work with external agencies to develop and execute integrated marketing campaigns.Conduct SEO research and analysis using tools such as SEMRush, Ahrefs, Moz, and/or Google Search Console.Develop and execute SEO strategies to enhance website visibility, traffic, and rankings.Assist in crafting content marketing strategies and creating content to support SEO efforts.Use marketing plans and Trello boards to manage campaigns and ensure timely task completion.Stay informed about the latest Digital Marketing trends and tools, providing recommendations for innovative approaches.Collaborate with internal stakeholders and sales teams to develop and execute campaigns, addressing ad-hoc requests as needed.Foster collaboration between teams to ensure alignment and collective effort toward common goals.In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy