Digital Marketing Executive

Working Hours: Flexible full or part time

We are on the lookout for a forward-thinking Digital Marketing Executive with a flair for B2B marketing strategies and a passion for enhancing digital engagement. Your mission will be to elevate our clients brand's presence in the digital realm, focusing on creating impactful campaigns that resonate with our business clients and stakeholders.

About the role:

• Spearhead our Digital Marketing strategy with a strong emphasis on B2B engagement, focusing on creating tailored content and campaigns that speak directly to our business clients and industry partners.
• Take charge of enhancing our online presence on professional networking sites, particularly LinkedIn and Twitter, ensuring our messaging resonates with our target business audience and aligns with our B2B marketing objectives.
• Oversee the management and optimisation of our websites, ensuring they serve as effective tools for B2B engagement and information dissemination to drive sales.

Your responsibilities:

• Design and implement Digital Marketing campaigns with a B2B focus, utilising LinkedIn, Twitter, and other relevant platforms to engage with our professional audience and amplify our brand presence in the industry.
• Develop a content strategy that highlights our expertise, services, and value proposition to business clients, ensuring all digital content is optimised for B2B engagement.
• Monitor and analyse the performance of our B2B Digital Marketing efforts, using insights to refine strategies, enhance engagement, and drive conversions.
• Collaborate closely with the sales and business development teams to align Digital Marketing strategies with business goals and client acquisition efforts.

You must have:

• Demonstrable experience in Digital Marketing with a strong focus on B2B strategies and social media management, particularly LinkedIn and Twitter.
• A deep understanding of the digital landscape and how to effectively engage a professional audience through compelling content and targeted campaigns.
• Excellent communication skills, capable of crafting messages that resonate with a business audience and reflect our brand's voice and values.
• Strategic thinking and analytical skills, with the ability to translate data into actionable insights for B2B marketing success