Digital Marketing Lead

We are looking for an experienced Digital Marketing professional to join our team of Digital Marketing Leads*. Together the team work primarily with colleagues in Brand and Marketing to deliver against targets and objectives in growth, brand awareness and lead generation. This can be grouped into the following areas:

Implementing and executing of full mix Digital Marketing aspects of campaigns.
Providing recommendations, insights and innovation to optimise activity
Driving improvement in our Digital Marketing approach through strategic level improvements and identifying new opportunities.

Together the team provides expertise across SEO, website management, SEM, PPC and display advertising, tracking and analytics, email, direct messaging and automation. At this time we are particularly keen to hear from candidates with a weighting towards analytics, tracking, SEM / PPC and digital advertising. 

In addition to leading on the delivery of full mix Digital Marketing campaigns, this role will also involve contributing to projects as well as developing relevant in-house capability and influencing the overarching digital strategy.

We know flexibility is important to people and at MPS we want you to have the best work-life balance possible. This role has a blend of home and office-based working, to suit you and the needs of the business which is typically 2 days per week on-site.
Package Description
Up to 10% discretionary annual bonus
Annual performance-related pay review
11% pension contribution (3% from you, 8% from us optional additional matched 3% contributions, e.g. 6% from you, 11% from us)
25 days annual leave plus flexible bank holidays (option to buy/sell 5 days)
Private Medical Cover
Career development and progression opportunities – 22% of our vacancies in 2023 were filled internally
A truly flexible hybrid-working arrangement (take a look at below to find out more about how we work)
A culture that promotes inclusivity, wellbeing and rewards hard work
Paid volunteering day
Car Salary Sacrifice scheme
Healthcare cash plan
6x salary death in service
A personal GP service enabling you to get a video consultation with an NHS-registered private GP
Employee Assistance Programme
A range of shopping discounts from major high-street retailers

Main Responsibilities
Act as point person for tracking and analytics best practice for both marketing activity and organisation-wide strategic projects.
Provide analysis and actionable insights and reporting solutions for both ongoing marketing activities and bespoke strategic explorations.
Champion best practice for SEM / PPC and display advertising including keyword optimisation and audience targeting.
Deliver and optimise digital aspects of integrated/full-mix marketing campaigns to support delivery of segment and country specific marketing acquisition, engagement and retention targets.
Work cross functionally to strategically optimise MPS’s Digital Marketing approach, platforms and technologies to improve engagement and conversion.
Monitor and build knowledge of trends and technologies relating to Digital Marketing, ensuring MPS is adapting to new Digital Marketing opportunities and technologies to remain current and to drive awareness.

The Ideal Candidate
Experience in a full mix Digital Marketing role or several specialist areas
SEM / PPC
Display advertising preferably including social media advertising
Google Analytics (GA4), GTM with ability to turn data into actionable insights
Website management working in a CMS environment and basic HTML
Landing page optimisation
Knowledge of:
On-site / on-page SEO
Email and direct message marketing and automation best practice

*Similar role titles: Senior Digital Marketing Executive or Digital Marketing Manager (with no line management responsibilities).

You may have worked in roles such as Digital Marketing Executive or Digital Marketing Specialist, SEO, PPC and CRO Executive or Specialist
About The CompanyMedical Protection Society (MPS) is the world’s leading protection organisation for Doctors, Dentists and healthcare professionals. We protect and support the professional interests of almost 300,000 Members around the world, in countries as diverse as the United Kingdom, South Africa and Hong Kong.

We are a not-for-profit organisation, meaning our Members’ premiums are either invested into bettering the organisation, its employees and our products, or kept safe should our Members require support for complaints or claims arising from professional practice.

Our philosophy is to support safe practice in medicine and dentistry by helping to avert problems in the first place. We also actively campaign for regulatory and legal reforms that benefit Members and the wider healthcare professions.

To do this, we need colleagues who are trusted and supported to deliver their best work, whether that be through leadership development, fully-funded training courses or peer-to-peer support. We want our colleagues to feel empowered enough to deliver positive change, display ambition to push themselves and are determined when faced with a challenge, whilst ensuring our Member’s best interests are at the core.