Digital Marketing Manager

Job summary:

Recently named Charity of the Year by Just Giving Awards 2022, we’re committed to moving further, faster to accelerate change for everyone affected by a brain tumour. Brain tumours kill more children and adults under 40 in the UK than any other cancer. We know that a cure can’t wait.

As leader of The Charity’s social and paid media team, you’ll develop and own the delivery of our social media and PPC campaigns and lead the strategic direction of our channels as we help all those with brain tumours live longer, better lives.

You’ll line manage two Digital Marketing Officers and work with a range of colleagues across The Charity to implement an overarching content marketing approach. You’ll be working to put our brand out there and grow our reach and influence with target audiences, mobilising their voices to inspire change – whilst also building and optimising flagship fundraising and conversion campaigns!

Who we're looking for:

You have strong Digital Marketing and paid social experience across both brand and fundraising campaigns. You’re passionate, with a flair for the creative, well organised and an excellent communicator and team motivator. You use a data-driven approach to plan your elements of multichannel marketing campaigns, working your channels hard as part of the wider Digital Marketing matrix.

Key accountabilities:

• Lead The Charity’s social media strategy
• Line manage and coach two Digital Marketing Officers to design and implement both paid and organic plans
• Oversee and develop the Google Ads grant and PPC plans
• Drive supporter acquisition as part of multichannel marketing campaigns, selecting the best channels, audience segmentations and ad formats
• Brief internal teams and work with the Digital Marketing Officers to create copy and content for ad creatives and our always-on social content calendar
• Work with the other Digital Marketing Managers to implement a cohesive content marketing approach with shared reach, conversion aspirations and goals, and to ensure the seamless tracking and use of data between platforms
• Own the brand awareness and re-targeting campaigns within Meta
• Contribute to shared marketing and fundraising strategies, including audience and segmentation development, multi-channel acquisition campaigns and brand and health information campaigns
• Grow and steward our network of digital influencers
• Participate in marketing campaign and creative concept development sessions
• Brief and manage external agencies
• Report on The Charity’s overall social media health and use analytical tools to make recommendations on a campaign-by-campaign level

You'll be a great fit if:

We encourage you to apply to the role even if you do not meet all of the criteria.

Experience:

• • A track record in researching, planning and implementing social, content and influencer marketing strategies
  • Enjoy planning and building paid media ad sets
  • Experience in managing Google Ad campaigns
  • Experience in working with agencies to implement wider digital campaigns
  • Have a track record of managing small, high performing social media teams – or are ready to make the next step up into managing a team

Knowledge, Skills & Abilities:

• • Have an appreciation for social and paid media’s part in the wider context of a charity’s Digital Marketing portfolio
  • Skilled in working collaboratively with other Digital Marketing colleagues to create the best integrated campaigns possible
  • Curious and a self-starter – taking ownership of their development and consistently seeking to learn and build on their knowledge – particularly when it comes to the platform and marketing developments within the social and content marketing arena
  • Excellent communicator with strong analytical, writing, and presenting skills
  • Be creative and resourceful – an instinctive problem solver!
  • Able to coach and inspire their team, whilst influencing colleagues both at manager level and above
  • Confident in making decisions
  • Ability to be flexible and adaptive, and prioritise workloads effectively

 

*Please note that the responsibilities listed are not exhaustive and this job description may be subject to change as the role evolves over time.

What we'd like to give you:

You’ll be joining a collaborative, bold and innovative team of individuals who put our community first and are connected by a passion to make a real difference. 

Location: While contracted to our office in Fleet, Hampshire, our team supports a blend of office and home working provided you have adequate broadband and IT capability, with an average of 2 days in the office each week. 

⏰Working hours: This role is 37.5 hours per week, with some out of hours working. 

Benchmarked salary: c.£45,000 (dependent on level) 

Our amazing benefits:

·       25 days annual leave (pro-rated for those who are part-time). Increases yearly with length of service

·       Celebrate your work anniversary in true Charity style

·       Occupational Sick Pay

·       Hybrid working

·       Flexible working

·       Charity pension

·       1 day life leave per year to celebrate a special moment of your choice

·       Wellbeing support including professional counselling

·       A personalised on-boarding programme

·       Cycle to Work Scheme

·       Perkbox – our team discount portal

·       Health care vouchers

*Some of these benefits are non-contractual and are subject to change

Diversity & Inclusion:

The Brain Tumour Charity is committed to promoting diversity and inclusion in all aspects of our organisation. We particularly welcome applications from individuals belonging to minority ethnic groups, LGBTQ+ communities, people with disabilities, and other underrepresented communities. 

We strive to create a workplace that celebrates diversity and provides equal opportunities for all candidates and we encourage all individuals to apply even if they don’t meet all the criteria.

Eligibility to work:

Whilst we'd love to have you on board, we want to be upfront as we’d hate to waste your time applying for a role where we can’t take you on. At the moment, we're unable to offer visa sponsorship for any of our positions. We're currently seeking candidates who are already authorised to work in the UK without the need for sponsorship, who can remain on a permanent basis.

How to apply to our team:

Please apply by clicking the red ‘join our team’ button on our website, attaching your CV and a covering letter explaining why you want the role, what you would bring to the team and how your skillset and experience will enable us to make a real impact for those affected by brain tumours. We'd like to encourage you not to use AI to write your cover letter as we want to get to know you, the real you!

We are keen to ensure that our recruitment process is inclusive so if you’d find it beneficial to submit your application in a different format, please drop us a line at careers @thebraintumourcharity. org.

Advert close date: 06 May 2024

First interview date and location: TBC over Zoom 

Second interview date and location: TBC at our office in Fleet

The post holder will also; 

• Contribute to achieving the objectives of The Brain Tumour Charity
• Live and breathe our values by being bold, collaborative and innovative, with a community-first approach to everything you do
• Undertake any additional and ad hoc tasks as required 
• Participate in team meetings and other meetings as required 
• Monitor and evaluate activities and provide written reports 
• Represent The Charity at external events in a professional manner 
• Work within an equal opportunities framework 
• Adhere to all The Charity’s policies, procedures and working 
• Ensure all records are held in compliance with GDPR, The Fundraising Regulator Code of Practice and The Brain Tumour Charity policies.

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