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SalaryDigital Marketing Manager - B2B Lead-gen
Stroud, Gloucestershire – 2 days in office/3 days home
£35,000 - £45,000 doe + bonus
Pitch is happy to be supporting this global SaaS business as they look to recruit a robust and experienced Digital Marketing Manager with a strong B2B lead-gen background to help upscale the business.
You will have a strong Digital Marketing background where you have worked in lead generation with knowledge across all paid media channels. You will have an understanding of all Digital Marketing channels and how they contribute to drive leads for the business but your specialst area will be PPC and paid social via LinkedIn.
The role involves the following:
- Drive strategy and execution for B2B social, PPC and paid media lead generation with best-in-class campaigns.
- Develop and manage events budget, performance and ROI including the delivery of exhibitions, partner, and owned events in the UK and internationally.
- Work cross-functionally to ensure co-ordinated, high-performing campaigns are distributed and optimised with key partners and global divisions.
- Write compelling copy for a range of channels including emails, newsletters, website, and social.
- Track, analyse and optimise marketing ROI for all campaigns.
Experience needed:
- Paid social on LinkedIn.
- PPC
- CRM and email
- Knowledge of Google Analytics (GA4), Google AdWords, CRM, Hootsuite.
- Partner marketing and events.
- Budget management.
- A background in B2B marketing and this will ideally be within tech/IT.
This is a key role within a small team and will be focused on delivering high quality leads as the business looks to upscale significantly. You can have worked within a digital agency where you have worked with tech clients, or have worked inhouse for a start-up in the tech space where you are used to working at pace to deliver strong leads for the business in growth mode.
If this challenge sounds like you, and you meet the requirements above, apply with your CV today.
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