Digital Marketing Manager

Permanent/Full time (flexible working options available)

Hybrid - Farringdon, London

Closing date: 3rd June 2024

Ref 6719

Save the Children UK has an exciting opportunity for a passionate fundraiser with expertise in delivering integrated multi-channel marketing campaigns to join us as our Marketing Manager (Legacies and Mid Value). 

About Us
Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm.  When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave.  We ensure children's unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach. 

About you 
As our Marketing Manager (Legacies and Mid Value), you will play a pivotal role in shaping the marketing strategy and delivery for these two priority areas, building deep connections with supporters, prompting action, and driving income growth. Working closely with the Senior Manager (Legacies and Mid Value), your focus will be on working with the team to attract and steward supporters, growing consideration and donations and delivering a sector-leading legacy and mid-value programme. Here you'll play a pivotal role in driving effective marketing campaigns that connect deeply with our supporters, inspire action, and fuel our mission to create lasting change for children worldwide. 

In this role, you will: 

• Collaborate within a multi-disciplinary team to retain and engage supporters, leveraging insights and data to build enduring relationships. 
• Execute multi-channel marketing campaigns aimed at driving ambitious income and loyalty targets. 
• Lead legacy and mid value marketing efforts across Direct Mail, Telemarketing, and digital channels. 
• Craft a cohesive supporter experience across all touchpoints, fostering deeper engagement and long-term value. 
• Develop compelling marketing assets and content plans that drive engagement and action. 
• Foster relationships with external partners, motivating them to deliver excellence for Save the Children. 
• Analyse marketing effectiveness, utilizing supporter insight and data analysis to drive continuous improvement.

To be successful, it is important that you have: 

• Experience in growing existing customer or supporter value. 
• Proven experience of planning direct marketing campaigns, including campaign development and data led decision making. 
• Possesses technical skills in retention marketing, supporter stewardship, and audience planning. 
• Expertise in multiple channels, such as Telemarketing, print and digital. 
• Project management experience with the ability to deliver complex projects on time and within budget. 
• Effective management of external partners, such as telemarketing agencies, creative agencies, and fulfilment agencies. 
• Strong numerical and critical thinking skills for data analysis. 

Ways of Working:
The majority of our roles can be performed remotely in the UK. However, for this role, you will be required to work from our Farringdon Office in London on average 1 day a week. Travel costs to your contracted office will be at your own expense.

What we offer you: 

• Working for a charity provides one of the best benefits there is – a sense of purpose and reward for helping others. However, we understand the importance of giving back to our employees to ensure a happy and healthy working environment and work/life balance. 
• To have the best (and happiest) employees we focus on flexibility, inclusion, collaboration, health and wellbeing both in and outside of work. 
• We provide a wide range of benefits which will reward your hard work, motivate you, and inspire you to work to improve the lives of children every day. 

Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately once a vacancy has closed, we are unable to consider further applications.

Commitment to Diversity & Inclusion: 
Save the Children UK believes in a world that is fair, inclusive and equitable where all children have the opportunity to change their world. We apply this to our workforce and we are committed to developing and supporting a diverse, equitable, and inclusive organisation where all employees have a sense of belonging and feel that they can be "Free to Be Me". We are not looking for just one type of person - we want to recruit people who can add fresh perspectives, innovative ideas or challenge that disrupts the risk of group think. 

We are especially interested in people whose childhood experiences - of life on a low income, of migration, of being in a racialised community, of the care system, of being LGBT+ or in an LGBT+ family or living with (or with someone with) a disability - help us to see things we might otherwise miss. Whatever your story is we want to hear it because we know that different voices, ideas, perspectives and knowledge, working together will enable us to better the lives of children around the world. This is the reason why we are all here.